SophieB
Member
Posts: 3,485
Location:
|
Post by SophieB on Jul 16, 2015 18:32:27 GMT -5
The Late Late Show @latelateshow 15m15 minutes ago Celebrating our 50th #LateLateShow tonight with a special performance from @adamlambert! pic.twitter.com/xahwyzIhg0 What is with all the pink? Pink set, pink guitar? Yikes! Please don't let it be the pink suit!
|
|
|
Post by skaschep on Jul 16, 2015 18:33:52 GMT -5
|
|
|
Post by katycake on Jul 16, 2015 18:35:28 GMT -5
It just happens to be a topic related to what I have done for the better part of 30 years. Q scores measure how familiar people are with celebrities and then how favorable they are about them. They are a relatively inexpensive way to get info on a celebrity. >> Note: At least Adam has a Q score, most Idol alums are not on the survey. Even some winners are not in the survey. Kris Allen, for example, was dropped in Summer 2011. I have primarily worked with the hard goods (electronics, appliances) and home, entertainment and moderate/upper moderate fashion brands. I have very little experience with luxury brands. For mass market products, it is important to be associated with someone who is widely recognizable and has personal brand attributes that are suitable to the product. A good fits is Katy Perry and mass market cosmetics. In the right situation, with the right creative, a "lesser known celebrity" can make a lot of sense. It depends on what the desired brand position and marketing message is. And in luxury branding -- not my area of expertise -- there is a lot more freedom to be edgy and take a risk. This seems like where Adam belongs to me but only if that is something he wants. >> My dream for Adam is that one of his songs gets used in a car campaign. Maybe on Era 4. Shady was used in Kia commercials in Korea, do you remember?
|
|
|
Post by adamrocks on Jul 16, 2015 18:36:31 GMT -5
mmadamimadamm @mmadamimadamm 59s59 seconds ago mmadamimadamm retweeted The Late Late Show Adam RT'd
The Late Late ShowVerified account @latelateshow Celebrating our 50th #LateLateShow tonight with a special performance from @adamlambert!
|
|
Deleted
Posts: 0
Location:
|
Post by Deleted on Jul 16, 2015 18:54:22 GMT -5
The Late Late Show @latelateshow 15m15 minutes ago Celebrating our 50th #LateLateShow tonight with a special performance from @adamlambert! pic.twitter.com/xahwyzIhg0 Is that the actual set or a miniature business card holder.. What will Adam wear for a pink motif? Maybe the cherry blossom suit? Or...black.
|
|
Deleted
Posts: 0
Location:
|
Post by Deleted on Jul 16, 2015 18:56:09 GMT -5
What is with all the pink? Pink set, pink guitar? Yikes! Please don't let it be the pink suit! Adam has a pink suit??? Surely you jest, SophieB..no?
|
|
nonotme
Member
Posts: 1,398
Location:
|
Post by nonotme on Jul 16, 2015 18:58:21 GMT -5
Sam Smith will be the face of a menswear fashion campaign. He also will collaborate with them in some way. Note: I inserted an extra space in the http: ht tp://www.nydailynews.com/life-style/fashion/sam-smith-designing-menswear-balenciaga-article-1.2293231 Adam is such a natural for something like this, but it has not happened. In the past it seemed that spokesperson possibilities were not offered to him because he was too polarizing. Is that still the case? Q3, do you know? Is it just that Sam Smith shot to number one, or is this a British fashion company wanting a British spokesperson, or other considerations? Although Adam has not zoomed to the top of the charts at this point in time, he seems to be fairly well known and well liked. Is that still too far under the radar for these kinds of possibilities to be offered to him? Not whining or saying Sam does not deserve this opportunity. Just wondering whether there are ways to build up to some of these opportunities even if one does not wind up top of the charts. peace&love Balenciaga is a Spanish design company and the new designer and creative director is an American, Alexander Wang. So no connection to the UK. Sam Smith is one of the most successful and famous singers and pop stars in the world. He did not shoot up to #1 -- but climbed up there relatively slowly and has stayed there (Top 10) for almost a year. The only similarities between Adam and Sam Smith are that they are both men, gay and singers -- and successful. I am sure that when Adam gets the right offer, he will take it. I cannot see him being the face of a somewhat conservative design brand like Balenciaga. (Sorry but I think there bags and shoes are boring. Very "Barneys" to me.) I do know that Adam and his team have been approached about Adam being associated with at least two different designers lines and he declined. (according to the designers) There also was a very credible rumor that he declined to be the spokesmodel for a major makeup line. I also recall that Adam once said in an interview that he has declined free apparel from designers and buys all his clothes and costumes. I think the only exceptions were the two items from the Blonds -- Elmo jacket and the claw -- but I am just guessing. My impression -- and not based on any specific information just bits I heard a couple of years ago -- is that Adam wants to be completely free to wear whatever he wants whenever he wants to wear it. >> JMHO I hope Adam develops his own designer line -- I would love an Adam Lambert jacket and boots!! >> On Adam being polarizing -- his repositioning is well underway. This is not the Adam of 2010-2011. Marketers and Brand Managers use custom research and celebrity awareness and favorability ratings (like the Q scores www.qscores.com/web/default.aspx) as decision support. Adam has been in the Performer ratings since 2009 -- and the numbers are better now but (much as I love him), I would not hire Adam to represent most brands looking at these numbers. Not because he is polarizing, but because he is not influential enough right now.
Thanks Q3. The information about awareness and favorability and Adam's Q score was the type of thing I was looking for, but didn't know how to ask about. I know Adam will follow his own path, and I'm happy about that, but I was curious about how he was positioned from a marketing point of view these days. I don't want him to do anything in particular on the marketing front, just found the topic interesting. The SS article made me wonder about it. As a mom of an indie musician (same age as Adam) who is in a band that has put out 6 albums and toured the US and else where for 10 years, SS climbing up slowly, making #1 and staying there for a year is shooting up in my book. LOL Perspective differences! I knew SS had been working in music for some time, and worked hard. Also, thanks to everyone who added bits of information, voiced an opinion, or asked a question. It has been interesting to read. peace&love
|
|
Deleted
Posts: 0
Location:
|
Post by Deleted on Jul 16, 2015 19:00:59 GMT -5
Shady was used in Kia commercials in Korea, do you remember? I do and Kia has excellent taste in music IMO. Adam's music has been on other ads as well, if I remember right. His music has slinked into sports games, skating, TV ads, soap operas..his sound is the subliminal blip in quite a few arenas. I hope Shady is brought back on the setlist when Adam tours...positive thinking here..
|
|
Deleted
Posts: 0
Location:
|
Post by Deleted on Jul 16, 2015 19:02:19 GMT -5
Linda Ladden 4evrmomof4 2m2 minutes ago Queen New Music Coming In the Fall; Classic Rockers Will Release 'Queen: The Studio Collection ... - goo.gl/alerts/s5pd @adamlambert
|
|
Deleted
Posts: 0
Location:
|
Post by Deleted on Jul 16, 2015 19:05:47 GMT -5
Adam has a pink suit??? Surely you jest, SophieB..no? [bthey are talking about the coral and gray one from Tuesday The distinction of coral from pink is huge in my color palette. I don't know why all the photos I've seen lean to the pink side..I bet the suit was gorgeous in person..ahem, Theosgma?? Adam says coral, I believe him. Can't see Adam bopping out for a pink anything. oh, not the shoes..
|
|