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Post by DancyGeorgia on Jan 19, 2016 1:52:35 GMT -5
Well, I was hoping one of Adam's songs would make it to a national commercial campaign, but I kind of hoped it would be an album cut! (I think After Hours would be perfect for some high-end car, maybe leaving out the bit about running red lights, lol.) He most likely will get much more money for this Oreo song than he would for licensing an album track. Why is that? Any idea how much money, in ballpark figures, an artist might make from a world wide commerical like this one?
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Post by Q3 on Jan 19, 2016 2:14:04 GMT -5
He most likely will get much more money for this Oreo song than he would for licensing an album track. Why is that? Any idea how much money, in ballpark figures, an artist might make from a world wide commercial like this one? Why? Because they are using his name -- essentially an endorsement. There is no way to guess how much -- too many variables and I do not know if he has a writing credit on it. I doubt he wrote it, but that has nothing to do with getting credit/royalties. And we do not know if there is more to the campaign -- like promos or events. > The most common ad usage contracts have royalties paid based on usage -- so there is prob a guarantee + a plan but if they increase the media budget, or expand the campaign, the amount he would earn goes up. Generally, the most money goes to license big hits. The bigger the song, the more money. Songs sung by famous singers who are identified as part of the campaign -- like this one -- less than big hits but usually very lucrative. Recorded, non-hits (album tracks) get some licensing money -- but much less than most people imagine. The cheapest thing is to have a studio singer do a session for a flat fee. When I was doing ad campaigns, I was involved with deals from $0 (artists who want exposure) to $5.5 million (very famous hit song, exclusive rights, used in TV, PR, corporate events, so much we got sick of it.) PS Too bad we don't have Adam eating Oreos in a TV commercial too!
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