Q3, this is from the official EV commercial site. I think this is the one we should be viewing and liking.
Someone asked who gets the money from using the song. That would be Adam, Sam Sparro & RCA. I am thinking, since it S Korea, it is is a very good amount too!
The big TV commercial for publishing fees is the Lipton TV spot. Cross your fingers and pray that get used in the US because the US rights payments pretty much equal the rest of the world.
In reverse order -- the licensing the commercial is probably under a Master Use license with Sony Music Entertainment (since they own the recording master -- that would be RCA's part) and a Synchronization License with the song's publisher (that is the songwriters' part). This use will probably NOT generate a ton of money for anyone -- because the use is limited. If this was a US TV spot, and a hit, and used as a commercial theme it could be $250K or more, but not for Korea and not for an album track and not for a commercial in limited release. This is probably <$10K and I am being generous at that number.
Most US TV commercial song use is $10K - $50K. I have worked on global campaigns that were versioned in Korea -- but never a Korea-only commercial.
Who gets the money -- the songwriters (including Adam) usually get the most. The others are RCA/Sony, whoever is managing the rights.
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Now on why I posted the link to and indexed version of the Kia commercial and asked for plays. I did not notice until today that that TV commercial is not on any of Kia's main YouTube channels and the channel it is own is a hosting channel. NOT INDEXED for YouTube searches.
Adam fans will never find this on YouTube without it showing up in searches.
Adam tweeted the link that was in his Twitter feed -- and the only one that existed -- the version on the Korean Kia YouTube Channel. It will not be found with a YouTube search. I reposted it so people can find it.
Regarding which to play -- the Korean post will not show up on a search. It is on a KIA blog -- not the KIA YouTube channels. They use that channel to host the videos that they blog about here
soul.kia.com/kr/ev/enjoy/tvcf.aspx The Kia Worldwide YouTube channel is "Kia Motors Worldwide."
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Playing the "official" version will not generate any royalties for Adam and if 1,000 plays get diverted to an English language keyword version, it will make no difference. But it might mean that fans will see it.
If by a 1 in 200 billion chance, the one I posted gets 100,000,000 views, then maybe Kia will make an English language version of this spot. But this is Korea where the execs do not make decisions based on anything that fans can manipulate online -- like YouTube counts -- and where they know what real viral looks like.
Hope that make sense.
ETA: I have confirmed what I posted about about the Kia commercial with two people in Korea who work in advertising -- because I can't read Korean. But please let's not have an extended discussion of this. It is not that big of a deal. The video is indexed, and people who search for Adam with specific keywords will be able to find it. It just needs 301 views.
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