My money in on Billboard Music Award = first performance. Two weeks from release to impact date. Two week from radio impact date to performance on BMAs.
American Idol Finale is the other logical date in May. But I think the timing is off.
>> If I was relaunching Adam, I would want him performing a hit, not performing trying to make something a hit. That was one of RCA's many miscalculations. The only performance that really worked to his advantage was WWFM on Idol when it was close to peak -- and was already a US hit.
>> Whatever they are doing, the bits I have seen so far are making me very happy.
And I am in love with the 15 seconds we have!
****
>>> back to serious speculation....US schedule could be something like this.... JUST GUESSING!
Ryan Seacrest gets an interview before the release.
April 21, 2015 - on sale in US, AU, NZ, Canada -- UK release later. (That would be typical.)
iHeartMusic Z100+ world premiere -- just guessing.
Lot of interviews.
May 4, 2015 - Radio impact date
May 17, 2015 Billboard Music Awards, Las Vegas, NV (that gives them two weeks of solid radio airplay before the live performance).
I think Idol is too early -- May 12-13, 2015 American Idol Finale, Los Angeles, CA
But it would make sense for Adam to be on and mention his new song but perform some contestant duet.
****
Since Soshanna has confirmed a separate push in the UK, presumably that would be later. Makes sense that they would want to bring a US hit to the UK for Adam. That is the normal course for American artists into the UK and vice versa.
****
GOT TO PLAY IT AGAIN!!!