7.13.11 Adam News & Info

Swiped from MJs

John Mayer 2011 Clinic – “Manage the Temptation to Publish Yourself”

"Mayer began the clinic explaining that, although the industry has changed with the advent of social media, creating music requires the same discipline it always has, if not more discipline to combat the added distraction of online promotion. Referring to the allure of having an instant, albeit often shallow and fleeting, online audience, John Mayer cautioned against seeking out “joy in little, tiny statements – little, tiny applause hits.”

"But John Mayer’s main reason for discouraging promotion came from his own struggle to curb using social media, which should have been an outlet for promotion but eventually became an outlet for artistic expression. Mayer shared that he found himself asking himself questions like “Is this a good blog? Is this a good tweet? Which used to be is this a good song title? Is this a good bridge?”

And possibly more alarming, Mayer realized that pouring creativity into smaller, less important, promotional outlets like twitter not only distracted him from focusing on more critical endeavors like his career, it also narrowed his mental capacity for music and writing intelligent songs."


More at
www.berklee-blogs.com/2011/07/john-mayer-2011-clinic-manage-the-temptation-to-publish-yourself/