Q3and
NoAngel, love your letters. I am too a little confused by your line about Hicklin being up to his old tricks. ???
The post that Lulu brought over from the "insider" at ontd_ai covers much of what I was going to say. As a magazine editor, I can tell you, that sounds much more consistent with the way things are done. A few details about how things work:
• All covers/interviews are negotiated between a subject and their management (usually PR reps). There are two ways someone can end up on a cover – the PR people pitch their client and convince editors this is an awesome story or the editors decide who they want and approach the subject's PR/management.
• EVERY SINGLE PERSON WITH PR REPRESENTATION WILL HAVE SOME KIND OF REQUEST ABOUT HOW THEY ARE HANDLED.
(Even if it's the owner of the corner doughnut store.) Celebrity/politician demands are totally commonplace. JLo is notorious for demanding her entourage of 20+ come to photoshoots, etc.
• The publication is under no obligation to adhere to those requests/demands, but they will not secure the interview if they don't try to at least meet half way.
• PR reps will give talking points [And again, this is a point where professionalism and cooperation benefit everyone – no one wants to piss off a potential contact – editors and producers are a PR person's bread and butter. If they have antagonized over one client, they can kiss all other pitches for that and other clients goodbye ... or, they'll have a very difficult time of it.] In the same vein, if your magazine is a national publication that wants celebs to do major profiles and covers, you do NOT antagonize a company that handles a lot of celebrities. Your publication will garner a reputation for being deceitful and underhanded.
• A PR persons job is to manage their client's image, so of course, they're going to say, "We really want to focus on the album, the music, #message #message #message ..." Again, these are REQUESTS; the writer/editor will usually say, "Sure, but we also want to examine this as well ..." Many interviews (when profiles, and not hard-hitting political cross-examinations) will take the form of a conversation (as we have seen countless times with Adam.) The interviewer has their list of questions, but those are primarily for backup. If a source is chatting away – you let him or her go ... unless they're rambling about completely irrelevant stuff, then you steer the conversation back on topic.
• The point of covers, particularly celebrity covers, is to draw a new audience or to get people to pick up your magazine who never had before, so therefore, I see no problem with people who are not regular readers to give feedback.
• It all comes down to professionalism. What Hicklin did was the height of blindsiding and bullying. It was unconscionable and how he wasn't fired over it, I have NO idea. (Unless he has dirt on the publisher or something.) I am inclined to agree with the ontd_ai "source" that it was a blatant ploy to generate controversy. It was completely fucked up on every level.
And I REALLY hope they groveled to get this second interview with Adam. If he took the high road on this, he truly IS a candidate for sainthood.