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Post by Jablea on Sept 9, 2019 0:52:50 GMT -5
Very unlikely that we will get adds this week and we Don't want them. Anyone who adds this early will stop playing by the time other stations add and any spins will go to waste as far as chart placement. So being sent for adds means - we've talked with the industry we think excitement, maybe even a few guarantees that yes we'll add it, is good with this song. We've got initial promo with the song now and it's off to a good start with numbers so it will look good when listeners pull it up. We'll have additional promo when Side A drops. So scheduling wise we think a week past the album drop would be a really good time to start making radio impact. So goal week 1 - Oct 7 get some adds number in the double digits and some of those stations who like to be outliers start playing fairly frequently. Goal week 2 - Get more adds, with any luck more than the week before - hope that stations are getting good feedback from their listeners Week 3 - week 1s are still playing at probably their max number of rotations, week 2 adds are starting to ramp up from introduction spins to regular rotation spins, week 3 adds are starting in. This is where we start to see what's happening. Are their enough spins with these 3 levels of stations to make an impact on the charts? Are add numbers continuing in the double digits or high singles? Are spin numbers at each station enough to hear or is the morning dj the only one playing? Week 4 - yes we still want new adds - this is likely for those stations that only play when songs make it to a certain level on the charts. The big question however is what's happening with the stations that added it week 1 - are they still playing it? How much? And that week 4 question is why we don't want spins now - they drop off too fast and charts are based on spins that week not cumulative spins. And this is why you set an add date so the radio stations that are willing can help you get better chart placement. Adam has had some high numbers early but by the time a big group (I think it was Cumulus) added late then the early adoptees had already moved on. Not the fault of the add date as yes they had one then too it was just the radio conglomerate that didn't want to play and only grudgingly did and then was able to pull out early because of chart position. Jablea, thank you so much for taking the trouble to give such a clear and complete reply. It all makes perfect sense now You're welcome and remember when I say "week" that might actually translate to "month". I remember the push before really being at least 2 months long and there wasn't much we could do other than watch and cross our fingers. I'm going to put up another post with some reading material about radio and hits.
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kryptoman68
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"One day the world will understand!" Nile Rodgers
Posts: 1,075
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Post by kryptoman68 on Sept 9, 2019 0:57:17 GMT -5
The last time we had a lead single from an album release was on April 21, 2015 when the Lyrics Video of Ghost Town was published on YouTube. Obviously, Superpower was released with a full music video from day one, so it is a bit of an apples to oranges comparison. Still, I was curious how Superpower is doing compared to Ghost Town in its first week. Ghost Town was released at Midnight on Tuesday, so a day earlier in the week. It hit one million views 6 days later, on Sunday at 10:39pm EDT. Superpower was released at Midnight on Wednesday, September 4th, 2019. - At the end of the first day, Ghost Town had 201K views. And so did Superpower!
- On its third day after the release, Ghost Town had 407,643 views at 1:39pm. Superpower hit 407,740 at 5:30am, so it reached the same count about 8 hours earlier.
- At the end of its fourth day, Ghost Town had 663,379 views – Superpower had 625,863 on its fourth day, but at 4:13 in the morning!
- Ghost Town started its fifth day with 701,215 views at 6am. Superpower already had reached 705,002 on its fourth day at 4:36pm!
- Ghost Town crossed 800K around 7pm on its fifth day, while Superpower was there at 2:40am, or about 17 hours earlier.
- Ghost Town crossed the 900K views at 11:15am on its sixth day, while Superpower did the same at 9:22pm on its fifth day, or about 14 hours earlier. It seems to be slowing down a little bit...
- As mentioned already, Ghost Town reached 1 million on its sixth day at 10:39pm. Superpower should get there a bit earlier on its sixth day, Monday September 9th. Most probably before 10am...
Again, these are apples to oranges – lyrics video vs. music video, major label release vs. indy label release, 2015 vs 2019 with a different distribution between YouTube, Spotify and other streaming services... But it is probably fair to say that the fandom is still on the ball! For some closer comparison, the New Eyes music video outperformed Superpower, reaching 1 million views at 5:30pm on its fourth day after release. Big thanks to all who have been reporting numbers in the News threads over the years, esp. skaschep and 4Ms
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Post by Q3 on Sept 9, 2019 1:07:25 GMT -5
I am still confused about the radio release. Rusty since it has been so long. What day of the week is the release? I vaguely remember Tuesday but that might have been for top 40 or that might have been the day the radio stations confirm what they have added. And once we know it is released to radio , we descend on our local radio stations to add it? And when they add it, we descend on them to play it? We had compiled lists of USA HAC stations. Might be useful to have that again. And what was that website again that shows all the adds for the week? I should know this. I was glued to it. LOL The website is allacess.com and you'll need to log in to see which stations have added. HAC is not up today but you can see Top 40 and click on a song to see which stations have it on their list and how much they have played it the last two weeks. A station can add the song to their official playlist at anytime but AllAccess/Mediabase will only update the numbers once a week. We can expect some early leaders week one, hopefully more week two, and then it depends on if it starts moving up any charts. Some stations play it but don't officially add it - they get autoadded after a certain number of plays. I think the suggestions that Q3 has listed in the past is that we can be excited but should only be contacting radio stations that are in our listening area and which we actually listen to. So no descending on them, just happy noises. Numbers can drive anyone crazy - they are fun to watch but if a turtle's pace is not for you don't go near the numbers because pearl clutching will not be helpful Good advice -- just leave radio alone for now -- and don't let the numbers drive you crazy.
Also, remember whatever you knew about radio four years ago is obsolete now. Almost all non-college radio stations are programmed based on analytics and not locally. College radio stations are about the only exception left -- at least in contemporary music formats.
In addition, radio stations get a lot of ratings info -- the Nielsen Personal People Meter (PPM) collects inaudible tones emitted by the radio stations that tracked participants (representative sample in each market) are listening to. These tones allow Nielsen to determine who was listening to which station when.
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Post by sizzling63 on Sept 9, 2019 1:46:44 GMT -5
The last time we had a lead single from an album release was on April 21, 2015 when the Lyrics Video of Ghost Town was published on YouTube. Obviously, Superpower was released with a full music video from day one, so it is a bit of an apples to oranges comparison. Still, I was curious how Superpower is doing compared to Ghost Town in its first week. Ghost Town was released at Midnight on Tuesday, so a day earlier in the week. It hit one million views 6 days later, on Sunday at 10:39pm EDT. Superpower was released at Midnight on Wednesday, September 4th, 2019. - At the end of the first day, Ghost Town had 201K views. And so did Superpower!
- On its third day after the release, Ghost Town had 407,643 views at 1:39pm. Superpower hit 407,740 at 5:30am, so it reached the same count about 8 hours earlier.
- At the end of its fourth day, Ghost Town had 663,379 views – Superpower had 625,863 on its fourth day, but at 4:13 in the morning!
- Ghost Town started its fifth day with 701,215 views at 6am. Superpower already had reached 705,002 on its fourth day at 4:36pm!
- Ghost Town crossed 800K around 7pm on its fifth day, while Superpower was there at 2:40am, or about 17 hours earlier.
- Ghost Town crossed the 900K views at 11:15am on its sixth day, while Superpower did the same at 9:22pm on its fifth day, or about 14 hours earlier. It seems to be slowing down a little bit...
- As mentioned already, Ghost Town reached 1 million on its sixth day at 10:39pm. Superpower should get there a bit earlier on its sixth day, Monday September 9th. Most probably before 10am...
Again, these are apples to oranges – lyrics video vs. music video, major label release vs. indy label release, 2015 vs 2019 with a different distribution between YouTube, Spotify and other streaming services... But it is probably fair to say that the fandom is still on the ball! For some closer comparison, the New Eyes music video outperformed Superpower, reaching 1 million views at 5:30pm on its fourth day after release. Big thanks to all who have been reporting numbers in the News threads over the years, esp. skaschep and 4Ms Thanks for comparing all these numbers for us! I can't wrap my head around the fact that the NE music video outperformed Superpower in the first few days, and I can only attribute it to the Oscars hype and the excitement about new stuff from Adam after such a long time. I like NE the song, but I very much prefer the SP video. Best one for me in a loooooong time.
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Post by seoulmate on Sept 9, 2019 3:10:12 GMT -5
The last time we had a lead single from an album release was on April 21, 2015 when the Lyrics Video of Ghost Town was published on YouTube. Obviously, Superpower was released with a full music video from day one, so it is a bit of an apples to oranges comparison. Still, I was curious how Superpower is doing compared to Ghost Town in its first week. Ghost Town was released at Midnight on Tuesday, so a day earlier in the week. It hit one million views 6 days later, on Sunday at 10:39pm EDT. Superpower was released at Midnight on Wednesday, September 4th, 2019. - At the end of the first day, Ghost Town had 201K views. And so did Superpower!
- On its third day after the release, Ghost Town had 407,643 views at 1:39pm. Superpower hit 407,740 at 5:30am, so it reached the same count about 8 hours earlier.
- At the end of its fourth day, Ghost Town had 663,379 views – Superpower had 625,863 on its fourth day, but at 4:13 in the morning!
- Ghost Town started its fifth day with 701,215 views at 6am. Superpower already had reached 705,002 on its fourth day at 4:36pm!
- Ghost Town crossed 800K around 7pm on its fifth day, while Superpower was there at 2:40am, or about 17 hours earlier.
- Ghost Town crossed the 900K views at 11:15am on its sixth day, while Superpower did the same at 9:22pm on its fifth day, or about 14 hours earlier. It seems to be slowing down a little bit...
- As mentioned already, Ghost Town reached 1 million on its sixth day at 10:39pm. Superpower should get there a bit earlier on its sixth day, Monday September 9th. Most probably before 10am...
Again, these are apples to oranges – lyrics video vs. music video, major label release vs. indy label release, 2015 vs 2019 with a different distribution between YouTube, Spotify and other streaming services... But it is probably fair to say that the fandom is still on the ball! For some closer comparison, the New Eyes music video outperformed Superpower, reaching 1 million views at 5:30pm on its fourth day after release. Big thanks to all who have been reporting numbers in the News threads over the years, esp. skaschep and 4Ms I friggin' love it when people do lovely summaries! This means my brain cells don't have to do any work. Thank you, kryptoman!!
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Post by qaleidoscope on Sept 9, 2019 3:18:37 GMT -5
The last time we had a lead single from an album release was on April 21, 2015 when the Lyrics Video of Ghost Town was published on YouTube. Obviously, Superpower was released with a full music video from day one, so it is a bit of an apples to oranges comparison. Still, I was curious how Superpower is doing compared to Ghost Town in its first week. Ghost Town was released at Midnight on Tuesday, so a day earlier in the week. It hit one million views 6 days later, on Sunday at 10:39pm EDT. Superpower was released at Midnight on Wednesday, September 4th, 2019. - At the end of the first day, Ghost Town had 201K views. And so did Superpower!
- On its third day after the release, Ghost Town had 407,643 views at 1:39pm. Superpower hit 407,740 at 5:30am, so it reached the same count about 8 hours earlier.
- At the end of its fourth day, Ghost Town had 663,379 views – Superpower had 625,863 on its fourth day, but at 4:13 in the morning!
- Ghost Town started its fifth day with 701,215 views at 6am. Superpower already had reached 705,002 on its fourth day at 4:36pm!
- Ghost Town crossed 800K around 7pm on its fifth day, while Superpower was there at 2:40am, or about 17 hours earlier.
- Ghost Town crossed the 900K views at 11:15am on its sixth day, while Superpower did the same at 9:22pm on its fifth day, or about 14 hours earlier. It seems to be slowing down a little bit...
- As mentioned already, Ghost Town reached 1 million on its sixth day at 10:39pm. Superpower should get there a bit earlier on its sixth day, Monday September 9th. Most probably before 10am...
Again, these are apples to oranges – lyrics video vs. music video, major label release vs. indy label release, 2015 vs 2019 with a different distribution between YouTube, Spotify and other streaming services... But it is probably fair to say that the fandom is still on the ball! For some closer comparison, the New Eyes music video outperformed Superpower, reaching 1 million views at 5:30pm on its fourth day after release. Big thanks to all who have been reporting numbers in the News threads over the years, esp. skaschep and 4Ms Thanks for comparing all these numbers for us! I can't wrap my head around the fact that the NE music video outperformed Superpower in the first few days, and I can only attribute it to the Oscars hype and the excitement about new stuff from Adam after such a long time. I like NE the song, but I very much prefer the SP video. Best one for me in a loooooong time. Thanks kryptoman68 for that overview. That's somewhat reassuring. Yesterday I was so confident that SP would reach the one million mark on YT by midnight (if not European time then at least in the US) but then the view count froze at least twice while I was watching and apparently was even going down according to some comments while I wasn't keeping an eye on it... And I do agree that, while I like NE (both song and video), I much prefer SP and would have thought it could outperform NE based on its catchiness alone...
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Post by relaxingoceanfront on Sept 9, 2019 6:17:36 GMT -5
Good advice -- just leave radio alone for now -- and don't let the numbers drive you crazy.
Also, remember whatever you knew about radio four years ago is obsolete now. Almost all non-college radio stations are programmed based on analytics and not locally. College radio stations are about the only exception left -- at least in contemporary music formats.
In addition, radio stations get a lot of ratings info -- the Nielsen Personal People Meter (PPM) collects inaudible tones emitted by the radio stations that tracked participants (representative sample in each market) are listening to. These tones allow Nielsen to determine who was listening to which station when.
Absolutely. Highlighting the above in particular, especially with Adam not on a major label.
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Post by bullsfan on Sept 9, 2019 7:02:29 GMT -5
The last time we had a lead single from an album release was on April 21, 2015 when the Lyrics Video of Ghost Town was published on YouTube. Obviously, Superpower was released with a full music video from day one, so it is a bit of an apples to oranges comparison. Still, I was curious how Superpower is doing compared to Ghost Town in its first week. Ghost Town was released at Midnight on Tuesday, so a day earlier in the week. It hit one million views 6 days later, on Sunday at 10:39pm EDT. Superpower was released at Midnight on Wednesday, September 4th, 2019. - At the end of the first day, Ghost Town had 201K views. And so did Superpower!
- On its third day after the release, Ghost Town had 407,643 views at 1:39pm. Superpower hit 407,740 at 5:30am, so it reached the same count about 8 hours earlier.
- At the end of its fourth day, Ghost Town had 663,379 views – Superpower had 625,863 on its fourth day, but at 4:13 in the morning!
- Ghost Town started its fifth day with 701,215 views at 6am. Superpower already had reached 705,002 on its fourth day at 4:36pm!
- Ghost Town crossed 800K around 7pm on its fifth day, while Superpower was there at 2:40am, or about 17 hours earlier.
- Ghost Town crossed the 900K views at 11:15am on its sixth day, while Superpower did the same at 9:22pm on its fifth day, or about 14 hours earlier. It seems to be slowing down a little bit...
- As mentioned already, Ghost Town reached 1 million on its sixth day at 10:39pm. Superpower should get there a bit earlier on its sixth day, Monday September 9th. Most probably before 10am...
Again, these are apples to oranges – lyrics video vs. music video, major label release vs. indy label release, 2015 vs 2019 with a different distribution between YouTube, Spotify and other streaming services... But it is probably fair to say that the fandom is still on the ball! For some closer comparison, the New Eyes music video outperformed Superpower, reaching 1 million views at 5:30pm on its fourth day after release. Big thanks to all who have been reporting numbers in the News threads over the years, esp. skaschep and 4Ms Thanks for comparing all these numbers for us! I can't wrap my head around the fact that the NE music video outperformed Superpower in the first few days, and I can only attribute it to the Oscars hype and the excitement about new stuff from Adam after such a long time. I like NE the song, but I very much prefer the SP video. Best one for me in a loooooong time. Could it be that more people bought the video this time around? I LOVE the video for SP and actually bought it on the second day. I haven't bought a video since probably FYE
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Post by sizzling63 on Sept 9, 2019 12:06:42 GMT -5
Thanks for comparing all these numbers for us! I can't wrap my head around the fact that the NE music video outperformed Superpower in the first few days, and I can only attribute it to the Oscars hype and the excitement about new stuff from Adam after such a long time. I like NE the song, but I very much prefer the SP video. Best one for me in a loooooong time. Could it be that more people bought the video this time around? I LOVE the video for SP and actually bought it on the second day. I haven't bought a video since probably FYE Valid thought. I bought the SP video too, but I just noticed that I didn't buy NE. Oops. I think I haven't been this excited about a music video or song since it all started for Adam. Both my young adult kids love SP too, and they are pretty critical in general.
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