3.14.12 Adam's Promo Tour: Massachusetts
Mar 14, 2012 11:03:19 GMT -5
Post by mahailia on Mar 14, 2012 11:03:19 GMT -5
Think I am finally caught up on the thread, from yesterday, that is.
I didn't see Hoppers in depth post on her M&G from yesterday, just this:
Ok - I'm being pulled in way too many directions right now, so here's the CliffNotes version (will try to add more nuanced detail later)
Topic: Major city adds:
* Major cities have major $$$ in advertising dollars - small drops in listeners = large revenue drops
* Most large cities will ONLY play "sure things"
* The smaller cities are those who can afford to take risks with new music as there is less revenue to lose.
* Washington DC WILL ALWAYS look at the smaller markets (along with Z100) to make add decisions
* The three big DC stations (107.3, 99.5, 94.7) do not use the same criteria for adds.
* 94.7 is looking for ways to distinguish themselves from 107.3 and 99.5, are extremely aware at what competitors (and markets like New York and Baltimore) are playing
* (Hint, hint) "Organically" liked songs always start from the smaller markets
Topic: Adam
* Extremely talented
* Nice guy
Topic: Adam fandom
* Impressively knowledgeable (radio workings/numbers)
* Extremely organized
* Loyal
* the fansites' reach and organization [bows] are a source of impressed amazement (at least to McFly)
Topic: Odds-n-ends
* Tommy McFly is respectfully impressed with Adam's fanbase
* He is impressed with Adam
* Did not know about charities
* Did not comment specifically about BTIKM (but we didn't ask him directly either)
* Did not comment specifically about upcoming singles (but we didn't ask him directly either)
* McFly is really young for his position, knows his stuff, and is a self-admitted radio geek. Was mentored by Jack Diamond (@ 107.3), but is now striking on own (@94.7) with creative choices and a supportive mangement even for non-traditional decisions. Will be veeery interesting to see what develops.
Ok - those be the highlights.
ETA: Oh, forgot to add...
Topic: Song likability (ex. Gaga)
* Artists with a track record will always get immediate adds
* However, the radio stations WILL track likability via requests and tweets
* Gaga's "You and I" was pulled quickly due to lack of listener support
* HSM takeaway - requests count!!!!
Gah - McFly also said something important about Aribtron, but I'm forgetting the context....
Read more: atop.proboards.com/index.cgi?board=daily&action=display&thread=770&page=23#ixzz1p6aLELwO
HOPPERS there is to much great info to think you can get by without much greater elaboration!!
Waiting.......waiting......waiting........
Do NOT let RL get in the way of reporting on this, Please?
I didn't see Hoppers in depth post on her M&G from yesterday, just this:
Ok - I'm being pulled in way too many directions right now, so here's the CliffNotes version (will try to add more nuanced detail later)
Topic: Major city adds:
* Major cities have major $$$ in advertising dollars - small drops in listeners = large revenue drops
* Most large cities will ONLY play "sure things"
* The smaller cities are those who can afford to take risks with new music as there is less revenue to lose.
* Washington DC WILL ALWAYS look at the smaller markets (along with Z100) to make add decisions
* The three big DC stations (107.3, 99.5, 94.7) do not use the same criteria for adds.
* 94.7 is looking for ways to distinguish themselves from 107.3 and 99.5, are extremely aware at what competitors (and markets like New York and Baltimore) are playing
* (Hint, hint) "Organically" liked songs always start from the smaller markets
Topic: Adam
* Extremely talented
* Nice guy
Topic: Adam fandom
* Impressively knowledgeable (radio workings/numbers)
* Extremely organized
* Loyal
* the fansites' reach and organization [bows] are a source of impressed amazement (at least to McFly)
Topic: Odds-n-ends
* Tommy McFly is respectfully impressed with Adam's fanbase
* He is impressed with Adam
* Did not know about charities
* Did not comment specifically about BTIKM (but we didn't ask him directly either)
* Did not comment specifically about upcoming singles (but we didn't ask him directly either)
* McFly is really young for his position, knows his stuff, and is a self-admitted radio geek. Was mentored by Jack Diamond (@ 107.3), but is now striking on own (@94.7) with creative choices and a supportive mangement even for non-traditional decisions. Will be veeery interesting to see what develops.
Ok - those be the highlights.
ETA: Oh, forgot to add...
Topic: Song likability (ex. Gaga)
* Artists with a track record will always get immediate adds
* However, the radio stations WILL track likability via requests and tweets
* Gaga's "You and I" was pulled quickly due to lack of listener support
* HSM takeaway - requests count!!!!
Gah - McFly also said something important about Aribtron, but I'm forgetting the context....
Read more: atop.proboards.com/index.cgi?board=daily&action=display&thread=770&page=23#ixzz1p6aLELwO
HOPPERS there is to much great info to think you can get by without much greater elaboration!!
Waiting.......waiting......waiting........
Do NOT let RL get in the way of reporting on this, Please?
