7.9.12 Trespassing Available Today in UK
Jul 9, 2012 14:35:44 GMT -5
Post by seoulmate on Jul 9, 2012 14:35:44 GMT -5
The bolded is a lesson it took me a while to learn when I began booking talent for events. Apparently, even though I have a bad voice, I have a good ear. Voices or instruments played badly or even slightly out of tune more than once per song can make me cringe, wince, or even have to leave because I'll get a headache. But I've learned that most people simply cannot hear that and I have to book for them, not me. Moreover, most people want performers/musicians to give them an experience or a reaction they want -- it might be to get happy or to get angry or to get wound up, etc. They are far less about the technical prowess than they are about their own reaction to what's presented.
For example, I was at a youth event and I thought the band was baaaaaaaaaaaad and their music borrrrrrrrrrrring. The voices were nasal and their guitar playing sloppy at best. They went out of tune often enough that they were giving me a headache, so I left the room to get earplugs and went up to the control room to watch. What I saw was not a sea of me, but instead a sea of people having a great time, dancing and singing along. In my customer surveys, the band had a 95% approval rating. I asked for comments about the band and the responses were:
-Loved them. The guitar player was super hot!
-They got everyone up and dancing. Tons of fun.
-It was so funny when the guitar player's strap broke and he joked about it.
-Could sing along to the music, liked that.
-Loved the music!
-The drummer was cute!
-I liked how they put their lyrics on the screen so it was easier to sing along.
Their musicianship was basic, but that was all this large audience wanted from them. Not one person said they were great or even good musicians, but all of those people said they were a good to a great band. Why? Because they were charismatic, "hot", "cute", funny, and had enough stage presence to get the audience dancing and singing along.
Now, we all know Adam has all of that, plus he can sing his face off. Should be a slam dunk, but it's not. He still is having trouble getting his music heard through traditional means which is why I've been saying for a while that RCA/DMG need to find ways to get around radio and the traditional venues to get his music out there.
THANKS FOR THIS, HOLLY!! Interesting stuff!!!