2.9.13 Bored, MusiCares Gala and tour rehearsal

I'm not bored. Who can be bored with that smorgasbord of beauty he was last night. Dayum!!! He looked INCREDIBLE!!



But I would encourage anyone on Twitter to respond to this. The Grammy Social Media summit mys*&@^#r posted at the end of last night's thread is fascinating and the more we can be engaged in/with Adam and promoting him online, the more he will be written about. If it's for click bait, who cares? It doesn't cost us anything and it only builds awareness. (I can understand not going crazy with lame polls, but when they write articles about him, I have no problem clicking.) The Social Media Summit contention that 10 followers talking about an artist is better than 40,000 silent ones is HUGE, in my opinion.

I'm rather convinced that Bieber's fans on Twitter, who were incredibly organized from the beginning of his career, helped make him happen. (Some fan accounts had multiple people running them so they could tweet around the clock – some had as many as 70K followers each.) Radio scorned him at first too, figured he was probably a flavor of the month (or a temporary YouTube sensation) and he'd be gone by 2010. But his fans didn't let up. They organized and trended him until the rest of the world was about to go nuts. But it ended up working. When Bieber released his last album, radio got all up over it as if the whole thing was their idea. The attention Adam's birthday got really seemed to be a marked shift in media acceptance, IMO. It's been happening gradually for a while, but that was just kind of uncanny.

All the snark of the past had completely dropped away and the articles have been respectful, appreciative of him and his style and if they do rib him at all, it's done from a place of genuine affection (like the MTV Buzzworthy berts).

I think this is the ideal time for us to continue to support through the concert period and while he'd working on the next album. We need to let stations know our enthusiasm and commitment hasn't waned at all, so when it's time to get back on that radio game (urg!) they will know we are committed as ever.

The first comment of the Social Media Summit (I don't think that made mys*&@^#r's summary) was that the fan is more important than ever. Both for promotion and direct-to-fan sale (where the artist makes much more $$). I think the phenomenon in China is proving that there and the same dynamic can work here.