10.17.14 "Muppet Skin", New Avicii-Adam-Nile track?
Oct 17, 2014 10:06:51 GMT -5
Post by adamrocks on Oct 17, 2014 10:06:51 GMT -5
Hmmm...
billboard @billboard 2 hours ago
Exclusive: Why the managers of Madonna, Miley, McCartney (and more) are prepping 'Maverick' shake-up to the music biz blbrd.cm/WqbjqO
Billboard Cover: Managers of U2, Pharrell, Madonna & More Unite to Revolutionize the Music Industry
ARTICLESNEWS
By Andrew Hampp | October 17, 2014 8:00 AM EDT
Guy Oseary is unveiling the new Maverick: music’s biggest, most fiercely protected secret of the year, in which he’s rallying eight other top artist managers to partner with Live Nation and potentially reinvent a broken industry
Guy Oseary has proven, if nothing else, that he can keep a secret. From everyone -- the music industry, his colleagues, his clients, even his wife -- and for months now.
But the secret's so important, so game-changing in its scope, that it has given him the rare occasion to be in Los Angeles long enough to accommodate a four-hour-plus block of meetings, keeping at bay a schedule filled with the global itineraries that come with managing superstar acts like Madonna, U2 and Alicia Keys -- not to mention a tech fund with Ashton Kutcher and billionaire Ron Burkle, A-Grade Investments, that has more than 20 companies in its portfolio.
THIS COVER STORY FIRST APPEARED IN BILLBOARD MAGAZINEGET THIS WEEK'S ISSUE HERE OR SUBSCRIBE TO BILLBOARD HERE
Today, Oseary, 42, has privately invited eight of his fellow music managers to his spacious, Spanish-style Beverly Hills mansion for a barbecue -- and the public reveal, to an awaiting Billboard writer and camera crew, of their first-ever joint meeting as Maverick, Oseary and Live Nation's most aggressive attempt to shake up an industry that has been plugging holes for years. None of the managers' own employees even know why their bosses will be off the grid on this humid October Tuesday.
Joining Oseary are Laffitte Management's Ron Laffitte, I Am Other's Caron Veazey, Blueprint Group's Gee Roberson and Cortez Bryant, Reign Deer's Larry Rudolph and Adam Leber, Quest Management's Scott Rodger and Spalding Entertainment's Clarence Spalding. Collectively, they manage more than two dozen of the planet's biggest artists. And as of Oct. 17, all nine will be joining their companies and rebranding them and their respective employees as "Maverick," a name Oseary's client Madonna gave the label she co-founded in 1992. (Oseary led A&R at the label -- at age 22 -- and became chairman/CEO before it folded in 2007.)
It's a watershed moment for the management community, which has never been about hand-holding and problem-solving. Maverick is convening experts in pop, rock, R&B/hip-hop and country to make an unprecedented bet on the role of live events and technology in music's future. (The managers' clients are just now learning of the new formation.) Leber believes they'll find opportunities "beyond music, such as tech or consumer goods."
For Maverick's principals, the deal couldn't come at a better time. Music's main money source is at its starkest, most irreversible crossroads in history: Record sales hit an all-time low for the Nielsen SoundScan era in August, and year-to-date unit sales have dropped 14 percent in 2014. And with record-label marketing budgets practically nonexistent these days, managers, whose standard fee remains 15 percent of earnings, have taken on chief marketing officer roles for their clients. Witness Apple's $100 million ad push in support of U2's new album, Songs of Innocence, which Oseary secured in place of an advance radio campaign. They're also overseeing tours, as the live sector hits all-time highs -- including this summer's biggest stadium boom in 20 years.
The business incentives for Maverick's nine founding partners, who will leverage their collective assets and skills to build business, are undeniable. They won't detail the financial arrangements among the managers, Maverick and Live Nation, but their creative cross-pollination is already on display. In July, Oseary and Laffitte teamed up to co-manage Alicia Keys, Laffitte is connecting Oseary with radio consultants for the next U2 single, and Roberson is consulting on Madonna's next album with Oseary.
Read more: www.billboard.com/articles/news/6288924/maverick-management-group-interview-guy-oseary-larry-rudolph-cortez-bryant-ron-laffitte-adam%20leber-gee-roberson-scott-rodger-clarence-spalding-caron-veazy?utm_source=twitter
billboard @billboard 2 hours ago
Exclusive: Why the managers of Madonna, Miley, McCartney (and more) are prepping 'Maverick' shake-up to the music biz blbrd.cm/WqbjqO
Billboard Cover: Managers of U2, Pharrell, Madonna & More Unite to Revolutionize the Music Industry
ARTICLESNEWS
By Andrew Hampp | October 17, 2014 8:00 AM EDT
Guy Oseary is unveiling the new Maverick: music’s biggest, most fiercely protected secret of the year, in which he’s rallying eight other top artist managers to partner with Live Nation and potentially reinvent a broken industry
Guy Oseary has proven, if nothing else, that he can keep a secret. From everyone -- the music industry, his colleagues, his clients, even his wife -- and for months now.
But the secret's so important, so game-changing in its scope, that it has given him the rare occasion to be in Los Angeles long enough to accommodate a four-hour-plus block of meetings, keeping at bay a schedule filled with the global itineraries that come with managing superstar acts like Madonna, U2 and Alicia Keys -- not to mention a tech fund with Ashton Kutcher and billionaire Ron Burkle, A-Grade Investments, that has more than 20 companies in its portfolio.
THIS COVER STORY FIRST APPEARED IN BILLBOARD MAGAZINEGET THIS WEEK'S ISSUE HERE OR SUBSCRIBE TO BILLBOARD HERE
Today, Oseary, 42, has privately invited eight of his fellow music managers to his spacious, Spanish-style Beverly Hills mansion for a barbecue -- and the public reveal, to an awaiting Billboard writer and camera crew, of their first-ever joint meeting as Maverick, Oseary and Live Nation's most aggressive attempt to shake up an industry that has been plugging holes for years. None of the managers' own employees even know why their bosses will be off the grid on this humid October Tuesday.
Joining Oseary are Laffitte Management's Ron Laffitte, I Am Other's Caron Veazey, Blueprint Group's Gee Roberson and Cortez Bryant, Reign Deer's Larry Rudolph and Adam Leber, Quest Management's Scott Rodger and Spalding Entertainment's Clarence Spalding. Collectively, they manage more than two dozen of the planet's biggest artists. And as of Oct. 17, all nine will be joining their companies and rebranding them and their respective employees as "Maverick," a name Oseary's client Madonna gave the label she co-founded in 1992. (Oseary led A&R at the label -- at age 22 -- and became chairman/CEO before it folded in 2007.)
It's a watershed moment for the management community, which has never been about hand-holding and problem-solving. Maverick is convening experts in pop, rock, R&B/hip-hop and country to make an unprecedented bet on the role of live events and technology in music's future. (The managers' clients are just now learning of the new formation.) Leber believes they'll find opportunities "beyond music, such as tech or consumer goods."
For Maverick's principals, the deal couldn't come at a better time. Music's main money source is at its starkest, most irreversible crossroads in history: Record sales hit an all-time low for the Nielsen SoundScan era in August, and year-to-date unit sales have dropped 14 percent in 2014. And with record-label marketing budgets practically nonexistent these days, managers, whose standard fee remains 15 percent of earnings, have taken on chief marketing officer roles for their clients. Witness Apple's $100 million ad push in support of U2's new album, Songs of Innocence, which Oseary secured in place of an advance radio campaign. They're also overseeing tours, as the live sector hits all-time highs -- including this summer's biggest stadium boom in 20 years.
The business incentives for Maverick's nine founding partners, who will leverage their collective assets and skills to build business, are undeniable. They won't detail the financial arrangements among the managers, Maverick and Live Nation, but their creative cross-pollination is already on display. In July, Oseary and Laffitte teamed up to co-manage Alicia Keys, Laffitte is connecting Oseary with radio consultants for the next U2 single, and Roberson is consulting on Madonna's next album with Oseary.
Read more: www.billboard.com/articles/news/6288924/maverick-management-group-interview-guy-oseary-larry-rudolph-cortez-bryant-ron-laffitte-adam%20leber-gee-roberson-scott-rodger-clarence-spalding-caron-veazy?utm_source=twitter
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