11.2.11 Adam MTV Must Follow Artist!!

In this connection, I see surprises as a good thing. As I see it, a "surprise" performer in a (tv) event tells two things: Either the event is so big that they can afford to not use some really major name while advertising the show, wanting to truly make it a surprise, or, the event is so big that their strategy is to refrain from exhausting the audience with their army of names and thus keep some of the semi-big names out of their advertising.

Realistically speaking, I think that they have left Adam's name out because the performance he is joining is a Queen tribute, not Adam Lambert With A Really Nifty Backing Band.

EMAs probably have a gazillion performers, and Adam will probably be performing about a half of a song. As the pre-event advertising goes, he just happens to fall outside the Big Names One, Two, Three and Four that they'll focus on.

(Disclaimer: I'm not intentionally berating Adam here, I know he is one of the best singers there. I hope that all the performances are live so the audience can use their ears to make their own judgement )


And about the one-off show rumor tweeted: I think that the tweeter took the "play us a couple of songs"-tweet (probably meaning a single listening party for the radio & industry) and intentionally twisted it to sound like a concert.