Post by HoppersSkippersMiners on Mar 5, 2011 12:04:21 GMT -5
And because I love your follow-up to WHY this appearance is getting so much press so much, Q3, I'm adding it here as well.....
As far as I can tell this press is based on two things ----
Wave #1 - Adam's Tweet (onzzline and gossip press, quasi press buzz) Wave #2 - Press release (most of the "real media" picked up after this)
The timing was carefully planned by Adam's people at 19 and RCA --- although I think that Adam was probably the one who came up with the Trevor Project single based on RCA Ed's comment about the Aftermath single a couple months ago -- RCA Ed commented he vaguely recalled hearing about it in a meeting. RCA's focus has been on the DVD release --- and the international release + release to US Retail says that they expect this DVD to sell.
This is very similar to how they promoted FYE's release -- a big showcase performance, very little press access before it -- build anticipation.
Finally -- this performance has three PR teams pushing it -- 19, Sony/RCA, Idol/Fox. + bonus PR because of Trevor Project supporters.
ETA: This is IMHO a PR work of art. 19/Sony/Fox is usually not this good. I honestly think that Adam is the one making the difference. He has been willing to make sure that there are interim projects and keep recreating things. No one from Idol has ever done this before.
[grin] Hence the comment from RCAEd telling all of us how lucky we are to be following a workaholic??! ;D
I know the link has been posted earlier, but I thought I'd copy/post the whole conversation.
BeckPatrick indybeck71 RCA Ed replied to my AO thread and said Glam Nation Live is registered as a DVD. tiny.cc/d4t80 3 minutes ago
indybeck71: Thursday, March 17, 2011 - 17:46
Attn Ed: QUICK Certification Question re Glam NationDVD..Is it DVD or CD on Chart?
I thought the Glam Nation Live CD/DVD was originally positioned as a DVD/CD -- and the DVD part was what was focused on, both here and with the media. Now in the past couple of weeks, it's been referred to more as a CD/DVD in reviews -- with Entertainment Weekly going as far as to call the DVD the bonus part; I thought it was the other way around.
I ask this for RIAA certification purposes. I had visions of a Adam being able to hopefully achieve gold on the DVD/CD, since if registered as a DVD the threshold is 50K (as opposed to 500K for a CD).
Separately, I realize there may be some marketing benefits to positioning it as foremost a CD and perhaps even for a live album Grammy nod. Just basically wanting to know which chart we can expect it to show up on.
RCA Ed: Friday, March 18, 2011 - 15:46
Re: Attn Ed: QUICK Certification Question re Glam NationDVD..Is it DVD or CD on Chart?
Despite the common usage of CD/DVD in the press (force of habit), we registered the release as a DVD. So it will show up on the Soundscan/Billboard DVD charts, and will obviously debut a lot higher than a CD would have, then hopefully achieve RIAA certification much quicker as well. All sales through the AO store will also be reported in Soundscan, and contribute to the overall total reflected in the DVD charts.
Just a comment to add to RCA Ed's confirmation that this is DVD release and the CD is the bonus.
1. Retailers are classifying this as a CD so it is getting stocked in the music section vs. the DVD section. That is what Adam/RCA/fans want because that is where buyers look.
2. Music reviewers are reviewing the DVD/CD and therefore listing it as a CD/DVD -- that is a good thing IMO because the alternative is Film/TV reviewers who would not bother to review it.
Finally, RCA Ed has more patience than I would have because he gets pummeled with questions that presume that RCA is brain-dead and need fans to plan the strategy. I have noticed that he usually selected the intelligent questions to respond to but some of the radio questions on AO.com range from silly to down-right mean.
I have a partial answer on Aftermath Remix and radio.
1. Adam seemed to have jumped the gun when he said to request.
2. RCA Ed had his timing messed up -- it is going out to radio next week -- it will be a digital file emailed to stations. (I do not have official confirmation from RCA on this, this is what 3 radio PDs have told me they understand is happening.)
3. After the Trevor Project campaign is over -- April 10 to May 10th (no date yet), Aftermath Remix will be sent to digital retailers -- iTunes, Amazon MP3 and others. At this point the current plan is to have an add date and do a soft push for airplay (not a lot of promo money).
4. Everything related to this appears to be in motion and could change at any moment.
There appears to have been some miscues on this single's release because I do not believe RCA planned it. Since it took a non-traditional path, some of the normal processes were not followed, and that resulted in a lot of confusion. I am getting the impression that this is one Adam kind of mucked up a bit. However, it looks like it will work out fine in the end, and he will get an extra single out of FYE in the US.
My question is that I wonder if Adam purposely tweeted that radio request tweet to demonstrate the song was popular and should go to radio. Just a thought -- but I have never seen him miss that much in the past. Plus the Tampa and Philly pull backs on playing the song were just odd.
I think it should all be clearer next week. In the meantime, I would wait until stations have the song before requesting. In other words, ignore Adam's tweet.
On the chart question -- based on what RCA Ed posted a few days ago, GNL will be tracked as a DVD not an album. That means it will be in Nielsen Videoscan not Soundscan like albums. (I have not confirmed this but he was so specific that it was a DVD not an album.)
Billboard has video and DVD charts. Most of Billboard's DVD/Video charts use information provided by Nielsen VideoScan, which tracks sales from video outlets as Nielsen SoundScan does for music outlets. One DVD/Video chart, Top Music Video utilizes data collected by Nielsen SoundScan. There are different subscriptions for VideoScan and SoundScan data.
I think unless RCA Ed or someone else at Sony releases the data, we may not know the numbers. I expect Ed to release the numbers. There is a chance that Brian at USA Today may get the numbers but it would be special because he only gets a limited amount of SoundScan data and this will apparently be tracked in VideoScan.
There is a website that estimates DVD sales www.the-numbers.com/dvd/charts/weekly/thisweek.php but they do not use the Nielsen data. They do estimate big selling music movies, like MJ's This Is It, but that sold 2.7 million units. I do not expect to see GNL here.
Finally, it will certainly be a long form video for RIAA certification. And over time has a real shot of being gold -- but that is 50K units and very few DVDs hit that level.
In preparation for @adamlambert's Glam Nation Live DVD/CD, here are certification thresholds for gold and platinum worldwide. Based on Adam's past successes there & DVD certification thresholds, I'd expect USA, Australia, Canada, Czech Republic, Finland, Hungry, Latvia, New Zealand, Slovakia and Switzerland to be best shots for gold/platinum.
Adam Lambert's 'Glam Nation Live' on CD/DVD Set From a News Release 2011-03-26
SPACE MONKEY STUDIOS is pleased to announce the release of Grammy-nominated superstar Adam Lambert's brand new Glam Nation Live CD/DVD (19 Recordings / RCA Records). Shot in Indianapolis, Indiana at Clowes Hall on August 31st, 2010 and directed by Doug Spangenberg of SPACE MONKEY STUDIOS, the CD/DVD features 12 tracks plus a bonus cut and includes some of Lambert's most beloved performances such as "Ring of Fire," "If I Had You" and his popular Grammy-nominated track, "Whataya Want From Me." When SPACE MONKEY STUDIOS began working on Glam Nation Live, the project consisted of five individual videos to premiere on VEVO.com, but Lambert and management enjoyed the footage so much that the team decided to create the entire CD/DVD set...
Post by HoppersSkippersMiners on Mar 31, 2011 15:46:07 GMT -5
Eh - this used to be the general promotional strategies thread, but it was really just about Aftermath, so we changed the title. We should make a probably make a thread for GNLive when we get the chance. You wanna start it?