tkradio toby knapp
re: @adamlambert and airplay on US pop stations... plus, VEVO preview vid:
bit.ly/wHPZj15 minutes ago
Friday, January 27, 2012
ADAM LAMBERT: Behind The Scenes At BTIKM Video Shoot!The GLAMNATION is fired up today... as ADAM LAMBERT has released a behind the scenes look at his new video for his new song, BETTER THAN I KNOW MYSELF.
The video will be out soon, and the coordinated effort to ramp up awareness of the single coincides with a push by RCA records, Lambert's label, for US POP RADIO airplay.
Fans who want their local stations are reminded to do the following when asking for support from local pop stations...
1) Make sure you live in the area the station serves. Stations in Florida know when fans from Denmark request, and fans from Ohio know when fans from Texas are hitting them up with requests for the song! And, as such, they don't really count because they're not from the area the station serves! If you're from a certain area, make sure you tell 'em that up front!
2) Buy the single! Soundscan records everything, sales figures are important tools for record companies as they work radio station programmers to play the song.
3) Blow up local station FACEBOOK and TWITTER FEEDS with requests... and engage. Post a post on the local FACEBOOK page. Then, have friends like, and comment. This helps in two ways: one - programmers see the conversation and two, it helps the radio station meet goals for engagement and likes, and interactions, which they no doubt have as the monetization of the medium continues to evolve.
4) Be polite and courteous. Understand there are many factors involved in airplay decisions, not just requests. The quickest way to tank an artist on a radio station is to, bluntly, be a douche-bag about your desires. Remember, you get more bees with honey...
Good luck!
