JazzRocks
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Post by JazzRocks on Apr 10, 2012 8:58:27 GMT -5
This is from yesterdays thread. Yesterday I was to busy to respond to this topic, so I will do it now. Susiefierce, I totally agree with what you wrote and want to add something. A big radio hit is no guarantee for good album sales and it does not necessarily make it easier for the next singles. Just look what happened in Germany last era. WWFM was a massive radio hit, the forth or fifth most played song on radio in 2010. Many would probably recognize the song, but have no idea who Adam Lambert is. The album FYE peaked at #16 and the singles IIHY and SW peaked at #36 and #63. Adam needs a single that breaks him through and showcases who he is as an artist and as susiefierce has said, demands attention and blows them away, not the song that radio will play most, because that does not guarantee any future success. If NCOE will be the next single, I'm not going to lie, I will be disappointed and be mad at RCA. I am totally with you, aralid and Susie! And I'm with all of you. Getting a little hammered on twitter for not embracing the (supposedly) appointed single but I don't do Group Speak.
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bobo
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Post by bobo on Apr 10, 2012 9:05:25 GMT -5
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Post by Q3 on Apr 10, 2012 9:07:45 GMT -5
One of the reasons I was hoping for either Cuckoo or Trespassing for next single (as the radio handicappers on Twiitter wrung their hands and insisted we needed a "safe, radio single" - whatever that is), my instincts kept coming back to Idol and performances like THIS ONE!!! I believe largely that Adam needs to get up in people's faces in order to break through whatever prejudices or defenses they have going on. He needs to demand their attention and blow them away. And he can do that easily. This is one of his greatest strengths and it's what will build his fan base the fastest, I think. Trying to slip in without upsetting anyone s counter-intuitive to who he is as an artist and when people insist he needs the "safe" option I kind of cringe. Awww, he's tweeting!!! This is from yesterdays thread. Yesterday I was to busy to respond to this topic, so I will do it now. Susiefierce, I totally agree with what you wrote and want to add something. A big radio hit is no guarantee for good album sales and it does not necessarily make it easier for the next singles. Just look what happened in Germany last era. WWFM was a massive radio hit, the forth or fifth most played song on radio in 2010. Many would probably recognize the song, but have no idea who Adam Lambert is. The album FYE peaked at #16 and the singles IIHY and SW peaked at #36 and #63. Adam needs a single that breaks him through and showcases who he is as an artist and as susiefierce has said, demands attention and blows them away, not the song that radio will play most, because that does not guarantee any future success. If NCOE will be the next single, I'm not going to lie, I will be disappointed and be mad at RCA. I just wanted to respond to this comment.... DISCLOSURE: I would pick "Cuckoo" as the next single -- a fun party track for the summer but I think any of the 4 singles on the list are fine choices. >> It seems likely that NCOE will be the next single, but that is not a fact yet. << 1. I respectfully disagree with this statement -- "I believe largely that Adam needs to get up in people's faces in order to break through whatever prejudices or defenses they have going on." IMO Adam has changed people's opinions (and he has) because he is nice and real but neither threatening nor apologetic -- in interviews and personal appearances. Pop radio is not the place for political statements. I can see the appeal of having Trespassing released as the next single -- it is my personal fav so far. It is the song I want to see live. But I also know that the song would be a very hard sell to Pop Radio -- because of the style and beat not the lyrics. I want Adam to have a hit without it taking 5 months of hard work. I know that there are many opinions among fans about this and I really doubt that any comment I post will change anyone's mind and vice versa. 2. A pop hit is not essential to selling a lot of albums --- but it helps -- a lot. It is almost impossible to replace the exposure an artist gets from a series of pop hits on radio. But one hit single is not enough -- an hit album usually needs multiple hit tracks to keep fueling sales. FYE Adam had only one big hit -- and in the US the timing was off -- it was a hit a few months after the album was released. And the timing of the hit matters --- ADAM NEEDS A LEAD SINGLE HIT this time. That means something on the radio when the album is released. 3. BTIKM was not a hit and only gained Adam modest radio exposure and even more modest track sales. He needs to have two back-to-back singles. (Note: This is not my opinion, it peaked at #76 on the Billboard 100. Two possible scenarios seem likely to me -- NCOE followed by Cuckoo OR Cuckoo followed by NCOE. 4. IF they select NCOE now, it will be because they have balanced the info they have from music listeners and radio execs to pick the song most likely to break through. They will most likely ignore the opinions of die-hard Adam fans because we will buy the album no matter what the single is -- the question is about non-fans and casual fans who remember Adam from Idol. 5. It is not just about album sales -- track sales really matter and really help make the numbers works. A couple or three digital sales hits that sell 2+ million units could help Adam recoup the production costs. (In wholesales $ -- about 7 tracks = 1 album sale - RCA view.) A hit also spins off a lot of other revenue to the label, publisher, artist, writers. 6. If Adam has big hits, he can continue to work with whoever he wants. No big bit, he will have trouble getting A-level producers work with him in the future. 7. Big hit singles, mean a bigger budget for his tour. Finally.... I think that Adam and his management have laid the foundation to have radio support for a good single that fits Pop radio. I am confident that Adam can make NCOE amazing if that is the Idol performance song -- new single. IMVHO Adam can breakdown more barriers by being popular and successful -- and by being himself. >> Whatever happens, I know that Adam will win in the end << >> Whatever the single is, I know that I will buy every track << >> Whatever RCA picks, it will be OK << I am still secreting hoping for Cuckoo. And I know I am likely to be denied. But I love all of Adam's songs. (Except Aftermath album production version. Shakes fist at Howard Benson.)
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tigerlily
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Post by tigerlily on Apr 10, 2012 9:08:25 GMT -5
should i totally disregard the words spoken on NNN- "Adam Lambert debuts his new single"? (and the fact they referred to this song as new single three time?) Than adam tweets #trespassing "make their faces crack". And retweets someone's comment on trespassing! if TP is not the next single, I will always believe he wanted it to be. Probably! Random presenters at an awards show have no idea what "the next single" is going to be. The only people that know this information are Adam and RCA. We will never know what Adam is thinking, unless he chooses to tell us. Even if he wanted TP to be the single, he will survive. This type of thing happens to every major label artist on every album they ever put out. The artists don't get everything they want because it's not their money backing the project. Everyone has to compromise, no matter how big of a star you are!
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lifetraveler
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Post by lifetraveler on Apr 10, 2012 9:08:35 GMT -5
I am flabbergasted, to be honest, about the discussion of whether Adam *needs* radio support or not. I am speaking as someone who rarely (if ever) listens to radio. I live in NYC, I don't drive, so there goes a lot of time when other people listen to radio. And yet, it is very clear to me that radio makes or breaks CURRENT MAINSTREAM POP ARTISTS. I capitalized these words because they are of huge importance, and I believe describe what Adam is and wants to be. Of course, there are artists who survive just fine without radio, and they tour, they put out music, etc. People on this board have given numerous examples of people and bands like Madonna; U2; Radiohead; etc etc. (can't remember them all). But as far as I have seen ALL, and I mean ALL the examples given are either: 1. Artists who have been on the scene for a while, and they already have an established fan base. The first time when those artists came on the scene, 99% of the time, they had radio support. This is how they got big. E.g.: Madonna, U2, etc. Yes, now they don't need radio ANYMORE, but that doesn't mean radio was not hugely important in their careers. Adam is relatively new to the party, so he does not fit in this category. 2. Artists who are not pop. Radiohead is a good example. They have a cult following. This is how alternative rock works for instance - I know b/c my husband is a fan. The mechanisms for something becoming popular in alt rock are very different than pop. Adam, however, is very much pop, he will never be "cool" in the way the alternative scene defines it, so he does not fit in this category. 3. Artists who are pop, but are not mainstream. Like UhHuhHer, for instance, let's say. And yes, Adam could fit in this category, he could become a niche artist. But then he wouldn't have a large label to back him up; no more TV appearances; no more award show appearances like the NNNA; no chance of touring in arenas. I actually think this is a legitimate career possibility for Adam, just one that comes with some consequences. If this is your wish for Adam, then no, he does not need radio. I guess I just want him to be huge.
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Post by bullsfan on Apr 10, 2012 9:08:51 GMT -5
I agree frecklesexual, but only Kelly, of late, appears to be "cool" with radio. Daughtry is getting no love this era at all. If you aren't Kelly (or Carrie) radio just doesn't really want you.
I agree that Adam can break that barrier with the right song. But it is going to have to be just the right song. This doesn't mean it is necessarily his best song, or most interesting song. But he iis going to have to play along with the radio game. I do think NCOE can be that song. And, after all the time Adam and his people have spent with radio over the past month they should know just what will work and what radio will play.
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Post by Q3 on Apr 10, 2012 9:09:15 GMT -5
I disagree. Kelly Clarkson, the first idol winner broke thru the wall on radio a long time ago. She currently has the #1 pop song in the country. Daughtry has had pretty significant successs on radio, hell even Adam had success with WWFM. It's about the climate of radio and what songs they are playing at the moment not about whether they came from Idol. With the right song and the right support from RCA radio will play Adam. I personally think that song is NCOE. It's the most radio friendly of the 4 snippets we heard (other than Naked Love which unfortunately doesn't have a snowballs chance in hell of getting on radio sung by a gay guy). The Bruno connection helps tremendously and should be taken advantage of. ITA
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Post by gelly14 on Apr 10, 2012 9:09:54 GMT -5
should i totally disregard the words spoken on NNN- "Adam Lambert debuts his new single"? (and the fact they referred to this song as new single three time?) Than adam tweets #trespassing "make their faces crack". And retweets someone's comment on trespassing! if TP is not the next single, I will always believe he wanted it to be. IMO his tweets had to do with the performance, he sang Trespassing, it was the night NNA aired, it's obvious at least to me that his tweets and retweets would be about this song. And yes maybe Adam wanted it to be his next single but you can't really specify this by his yesterday's tweets. IMO of course. And we still don't know if Trespassing will be the next single or not.
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Deleted
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Post by Deleted on Apr 10, 2012 9:13:45 GMT -5
Two things -- Did Adam pick RCA to manage this album release? I know there was some kind of change just can't remember how it went. Didn't Adam say that they recorded something like 50 songs for this second album and of the 50 they pared it down to 16. Does it make sense that of the 16 or so album choices that there are any now that he is not proud of and wouldn't want released? He is the executive producer, right? He is probably proud of all songs. But that's not, what it is about. It is discussing about which song would help his carrier most. Last summer he changed his management from 19M to DMG, not his label RCA. I think RCA is responsible for choosing the singles and radio and his Management for TV and print media if I'm not wrong It just seems that the choice of which (what?) single will be next has become somewhat polarizing. Even the folks who have been in the business and had massive hits can't seem to explain what causes one song to explode where others don't. For me, it seems quite simple, the song that will help his career most is the one that crosses over fan bases and gets requested the most. Don't ask me how one decides which one that will be
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lifetraveler
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Post by lifetraveler on Apr 10, 2012 9:13:54 GMT -5
I completely agree with tigerlily and Q3's posts above insofar as an artist needs MULTIPLE radio hits from an album (at least two) for his/her name to start permeating pop culture.
If WWFM was the only song that was a hit in Germany, I am not surprised Adam's name is not a household name like aralid said. That's why you have the idea of a "one hit wonder." Nobody remembers the singers of one hit wonders, just the songs.
Staying power is given by MULTIPLE radio hits. Lady Gaga is a good example. She broke out with Let's Dance, but people started talking about her as an artist and she became known only with her second and third single, Poker Face and Love Game.
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