4.20.12 Adam News and Info

Regarding the album roll-out debate about its promotion or perceived lack thereof, I see a different aspect than the one discussed here so far. Timing and quantity is certainly one aspect of the debate, but what I see RCA doing here is to go after promoting album quality and diversity over promotion over just one specific single....and that is an interesting approach, because it targets a different market.

Many albums that come out these days have one or two lead tracks that are single material and then the rest of the album falls off from there. Too many in the industry (pop especially) have done that and it has eroded album sales interest because people can now just buy the track they want and so they do.

Along comes Adam and throws down an album that as many have stated goes from one superb song to the next, and they are all different. No one song from the album is representative of the whole album, Trespassing or Cuckoo are as individual songs not representative of the whole album either.




When I play the snippet youtube above, I might start dancing around to Trespassing and enjoy that it is so funky but it is after I have heard 3-4 completely different tracks that is when it usually hits me. Wow, this is totally amazing. This is a string of highlights like I have not heard on a pop album that I can remember and I want to scream that out into the world.


I think the struggle for RCA is now find a way to market this message in a world that is single oriented and that is not easy.

I was wondering for a while why Adam dumped so many snippets out at once, instead of spreading it out over time. I think he did it because they did not want us to get hung up on one song alone, but rather wanted us to sample the whole buffet and carry that message into the world and I think we should as fans get on that band-wagon too. Let's try to think of this less like a single promotion, and compare it to Ke$ha and Co. This is not one pearl, this is a string of pearls and you don't sell a string of pearls by cutting off the individual beads, at least you don't have to.

I think it is a huge risk to market this way, because obviously the pop market and especially the radio market is not organized in this way, but it totally represents the album and ultimately multifaceted Adam. Have you noticed that usually we get Examiner and other such articles over everything related to Adam and even the usual entertainment news segments chime in. They have been strangely quiet this time around and reported on this throw- down of snippets less than they do over every haircut or sighting. I believe this is because they are just stunned. It's as simple as that. They are looking for the storyline and are overwhelmed.
We all, fans, fan-sponsored press (Examiner and Co.) and eventually the official entertainment news programs will need to find a message and storyline to adequately tell.

What Jimmy Kimmel shows me is that Adam's management is looking for opportunities where Adam can sing a small mini-concert on TV, rather than just one song.

Let's start getting creative and think about how we can help market the album and its multitude of offerings and get that message out, rather than feel hopeless because the single promotion is not lined up with some expectation or idea we may have. How does Bruce Springsteen market what he sells. U2, etc...I know this is rock and not pop, but Adam has always crossed over and I believe his core market is not limited to pop anyhow, even though this totally is a pop album. But if someone is normally not a pop music lover and wants to own a few pop albums to add to their otherwise differently oriented music collection, this is the album they would want to get.

Does this make any sense to anyone?

Yay for you!! I just stopped by for few minutes because Twitter is laughing at the gloom and doom that resides here now days.
Adam's life is in such a good place, why oh why do ppl search and search till they can find something to worry or complain about.
Okay, see you in another few weeks if I'm feeling strong enough to withstand the doomsday scenarios.

is in People Magazine and Adam's in Rolling Stone?? ;D