The Moon Garden Lounge
Jan 11, 2013 15:16:46 GMT -5
Post by Deleted on Jan 11, 2013 15:16:46 GMT -5
Here's an article some of you might find interesting:
Leave My Brand Alone - insight.kellogg.northwestern.edu/index.php/Kellogg/article/leave_my_brand_alone#When:20:40:36Z
This is an article on a study about how people react when a favorite brand is criticized. I think it holds some implications for fans, too.
Excerpt:
“If you believe that a brand is part of you, and you read something negative about it, how are you going to react?” Lee asks. “Are you going to stop using it? Or do you use it even more?” Sure enough, after crunching the numbers, Lee and her colleagues found that self-conscious, low-self-esteem subjects who said they liked Starbucks initially actually rated the coffee company more favorably after they had read the critical editorial.
Speaking for myself, I know that I was intrigued by Adam's AMA performance and laughed my ass off at all the hoopla -- but it was the harsh criticism of Adam that started to bring me over to his side. Over the years more criticism has bonded us to him in a way that we might not be bonded if his path was easier. Thoughts?
Leave My Brand Alone - insight.kellogg.northwestern.edu/index.php/Kellogg/article/leave_my_brand_alone#When:20:40:36Z
This is an article on a study about how people react when a favorite brand is criticized. I think it holds some implications for fans, too.
Excerpt:
“If you believe that a brand is part of you, and you read something negative about it, how are you going to react?” Lee asks. “Are you going to stop using it? Or do you use it even more?” Sure enough, after crunching the numbers, Lee and her colleagues found that self-conscious, low-self-esteem subjects who said they liked Starbucks initially actually rated the coffee company more favorably after they had read the critical editorial.
Speaking for myself, I know that I was intrigued by Adam's AMA performance and laughed my ass off at all the hoopla -- but it was the harsh criticism of Adam that started to bring me over to his side. Over the years more criticism has bonded us to him in a way that we might not be bonded if his path was easier. Thoughts?
