6.19.12 Adam News & Info, 3D Rehearsal Photos

Adam picking up girls?

Graham Norton Show ‏@thegnshow
This week, we welcome @iamwill, Miriam Margolyes & comic Greg Davies onto the sofa. Remember Miriam's last appearance? t.co/fkAdxt0o


He doesn't mention Adam's name. Maybe he won't sit on the sofa? Or maybe he simply didn't include it?
Or maybe I'm speculating without a reason.
Perhaps Shosh can answer us.



There is the answer almost immediately


JB ‏@flyteness1
Wait, is Adam not being interviewed on Graham Norton? @shoshannastone


shoshanna stone ‏@shoshannastone
@flyteness1 he is

When I was in sales, the constant refrain from the sales staff to the buyers was, "Give us stuff we can actually sell." Which was shorthand for, "Give us stuff that..."
-- meets our customers' needs and desires. It's much easier to sell when you are TRULY giving them what they want.
-- we can sell with honesty. It's much easier to sell if you TRULY believe what you're saying.
-- we feel good about selling. Humans, even those in sales, are motivated at least in part by pleasure.
-- is of good quality long-term and therefore will make the customer loyal to us. Return sales are a good good thing because it's much easier to sell to someone who comes in with an expectation of a positive result. Loyal customers also tell their friends/families/coworkers about us and send business our way -- business that's much easier to get a sale from because they have a positive belief at the start.

Common sense says that fans will push harder to request songs they actually prefer over songs they don't. There's much more incentive to sell and more pleasure in selling something you believe in over something you don't....especially when you're not getting paid to do so and doing it only out of a desire to help someone else succeed.

So if RCA chooses singles that don't resonate with his fanbase (or at least that portion willing to request and respond to DJs), that's on RCA.

If radio says they want singles that don't resonate with the extant fanbase that requests from radio, then RCA needs to do their marketing research and create a marketing plan that will reach beyond the extant fanbase. They need to ascertain ways to get to the demo who will like those singles. And then motivate that demo. That's RCA's job.

And common sense should also indicate every time a portion of the fanbase hears they they need to be invisible because radio doesn't want them, it makes them less interested in requesting from radio. It's a good way to diminish loyalty and interest.

Definitely, "Wut up honey-pie?".