7.16.12 Adam News and Info

Shoshanna could have easily passed on that question but she chose to answer it. That is important. Adam has an album and a single that debuted in the Top 20 in the UK. There is nothing but good in that.

Trespassing exceeded sales expectations and has been restocked 2 times at HMV (the most important music retailer in the UK). They need to convince retailers to stock Adam's music and they have done that.

RCA/Sony is treating this like the launch of a new artist and considers Adam to be an artist in development. And the path is promising.

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If the measure of Adam's success is going to be radio airplay on Radio 1, KIIS FM Los Angeles and similar stations around the world, forget it. These stations' playlists target 15/18-25 year olds and have an urban-oriented playlist. Adam as a recording artist is being marketed as an Adult Pop artist --- basically women 25-49. Does he have fans in the "coveted" 18-25 age group? Sure. But that is not the focus of the RCA/Sony marketing effort. Could he get a cross-over hit? Sure, but not likely. It would take a song like Levine's "Moves Like Jagger" -- and that song did a lot for Adam Levine, not so much for Xtina.

ETA: "Adult Pop" is NOT saying HAC radio format, but saying much of CHR/Pop, all of HAC and some AC stations. It is the biggest music-buying segment in the world, #2 in the US to Country.

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Regarding a third single -- It is really easy for us to post on a fan forum that they should say WTF and release Trespassing or Cuckoo as a 3rd radio single, but promoting a 3rd single in the US/Canada would cost about as much as the first 8 tracks of Adam's third album.

For me the measure of Adam's success is that he continues to create music, and perform, and makes some money, and is happy. Adam performing at the Hammersmith with Queen was joyful. He appeared to be as happy as I have even seen him. (Either that or he is a much better actor than we know.)

Finally, there is no way to underestimate the value of the Queen concerts in getting Adam recognized as a unique vocal talent/performer. This is where he really shines. The concerts are still generating buzz and building his reputation in the UK and beyond. The money in the music business in now in live performances -- not sale of recorded music -- and Adam is perfectly positioned to capitalize on this.

I agree with WHAAAAT. Not so easy for Europeans to understand.

shoshanna stoneþ@shoshannastone

plumcomm i'm involved in all his PR so I don't get to miss him

THIS, especially the highlighted words. Totally agree. (but i do like BTIKM.) If they want a catchy dancy single, there are plenty better choices in the first half of the cd than NCOE. They went with NCOE just because they thought with the tag of Bruno Mars, it would get played. Did it? NOOOOO. Adam doesn't need to play safe. He needs to stand out and be different. Shady, Underneath and Outlaws of Love would be my choices. They are different, they are unique and they make you feel, think, cry.