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Post by stampsgal on Apr 9, 2014 12:21:31 GMT -5
ADAM LAMBERT @adamlambert "Lay Me Down" w @avicii and @nilerodgers featured in Lipton Ice Tea commercial! : youtu.be/oRdOKK0symU Well the one minute version really makes so much more sense. ...tell me I'm the one..tell me I'm the one....is the part that is so important for the "choosing Lipton's" ....the shorter versions did not take advantage of those lyrics. Cross fingers for it translating into either--- buying of the single and/or radio play. A gal can dream!!  (noted....maybe it is starting. I think someone posted the screen cap of an Australian station LMD was on the play list???) |
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Post by nica575 on Apr 9, 2014 12:29:09 GMT -5
OMG! this fandom is seriously amazing!  |
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shimoli710
Member
Q+AL Streamer Extraordinaire
Thank you Adam for this wonderful pic from M&G in Warsaw - one of the best TOHT concerts ever!
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Post by shimoli710 on Apr 9, 2014 12:35:46 GMT -5
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Post by Craazyforadam on Apr 9, 2014 12:38:24 GMT -5
I am actually surprised to see the US tea consumption totals to be so low, given that ordering an ice tea seems to be the predominant choice at lunch places all over the US (and like you say, traditionally as sweet tea in the bible belt and unsweet as the most common everywhere else). That is one meal out of three, so I am surprised that the totals are still so low. I realize that it is far behind carbonated beverages in total, but ice tea is pretty common, so I am surprised that that the total in pounds remains so low.
Of course, I can only concur with everything you said about hot tea as a beverage. Neither do restaurants or households understand the concept of boiling water, nor are they willing to invest a little for a bit better quality tea leaves.
When tea gets picked, selected and processed, the bottom of the black tea selection, the bitter and low quality leaves are predominantly shipped to the US, put into little one portion tea bags, and hung into often almost luke warm water. Hence the bitterness without the flavor, that then gets covered up by the sugar. America buys its tea cheap, and there are no high margins in this traditional way of handling the whole tea business. BUT....
The reason, that advertising is interesting, is that this cold beverage market is presently shifting, and the fight for market share between different beverage categories is ON. The losers in the equation are mostly the traditional carbonated beverages (coca cola, pepsi) and the winners are pretty much everybody else. And the fight for this market share is HUGE right now. Obviously, the big beverage companies are not slouching around and are trying to remain in the game with non-carbonated offerings. But Coca Cola is vulnerable here (Fuze Tea and Honest Tea are not exactly major brands in the context of a name like Coca Cola. Pepsico had put all its eggs into the Gatorade business, not tea, so the two strongest players in the bottled tea business are Nestle and Lipton and there are a ton of other players around. In gas stations, the bottled beverage sections are now already heavily stocked with tea (besides water), and regular grocery stores have not yet caught up, but the shift is on.
If Lipton wants to use the Muppets movie in the US as a draw, they have bet on the wrong pony. Lousy movie (I saw it with the kids in some recent endless winter desperation), and US kids movie market is dominated and continues to be by Frozen, then Lego movie, then Mr. Peabody and Sherman, and a few that still hang around from 2012/13. I.e. The Nut Job (music Gangnam Style) sells out on a Saturday afternoon, Muppets movie - empty.
So, my hope is that they see their errant ways and switch to Lay me down and Zorb balls, because Lipton will not want to give up market share and this is way cooler way to go. Yes, I am of course, not at all biased.
We shall see.
By the way, question for our German speakers: Has Germany run out of 'dubbing' - voice over artists? Everything seems to be done with non-native speakers. This Lipton commercial in German is neither a totally Swiss accent, nor a German one? Where in my old homelands does one speak like this? Strange.
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Post by Q3 on Apr 9, 2014 12:45:57 GMT -5
all righty then...so now we know FOGHAT knew about the performance THEN but said nothing - right? At least I don't remember them commenting in neither 2009, nor 2010, nor 2011, nor 2012, nor 2013.... comes 2014 and they not only comment, they engage in a public convo with Mr. Lambert.... I see this as a sign of acceptance, a sign of earned respect, a sign of great things to come! Rock On Indeed!     Twitter was just starting up in 2009. Not sure they had an immediate way to voice their pleasure! They complimented it at the time in at least a couple of interviews. One I recall was a gamer magazine where they were asked about Guitar Hero. I recall it is the first song, on the first tier, that you have to complete in Guitar Hero III  It is the easiest song to complete. (And yes, I might have played that one or 50 times!) youtu.be/hJQT90q31Rs |
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Post by satisfied on Apr 9, 2014 13:04:20 GMT -5
ADAM LAMBERT ✔ @adamlambert
This song and video are so next level! Daaayuuuum. @elliphantmusic youtu.be/QTRGx6kv3ps
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belle
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Post by belle on Apr 9, 2014 13:04:49 GMT -5
Thanks for the answer, Q3!
So what you were saying was that hot tea is not a common drink in the US. And even though ice tea is an American invention it's not popular either > carbonated drinks rule the market.
I think that means that Lipton is not a big brand there and it would be very hard to try to shift consumption from carbonated beverages to ice tea (or juice). In other words, the Lipton Ice Tea campaign in large scale would be doomed and a waste of money (would need other companies to join in, preferably US-owned to have an impact). And you are sceptical to the idea that it would run in US TV, right? Well, perhaps in a small scale but not in a massive way to make the song a hit or even a considerable support if it were to be a single. And the campaign is more suited to other markets.
We are huge coffee drinkers but tea is served as a second choice in every meeting, birthday party, funerals etc. along with cold drinks which would be water and juice mostly (some carbonated drinks possibly offered but not necessary). The low consumption figure in tea for us is a bit astonishing but yes, coffee is much more common.
Ice tea is more of a novelty, often not served in cafés even though we have adopted lattes and cappucinos recently, but they are hot drinks (and cold climate favors hot drinks, not like in Southern Europe where all these have an iced version). The Lipton version is more like a sweetened juice and would compete here with other juices. I think it has possibilities as we're not exclusively drinking carbonated beverages in recreational situations (that the ad describes), also selling it in bottles makes it easier to penetrate that market segment.
If I'm getting this right > no high hopes for the US but could have a market, and an impact to the song elsewhere.
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Post by satisfied on Apr 9, 2014 13:07:30 GMT -5
Did he just delete his tweet about Jack White?
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Post by Craazyforadam on Apr 9, 2014 13:08:15 GMT -5
Ok guys, you must see this card trick commercial for Stockholm!
This is awesome on so many levels.
No wonder Adam loves it there.
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Post by Q3 on Apr 9, 2014 13:10:09 GMT -5
On the Lipton TV commercial -- it is a global campaign. It is a brand campaign versus a product specific spot but it coincides with the promotion of bottled Lipton Ice Tea. (AKA R.-T.-D. Tea)
Editted by the insane author!! (Yes, I modded myself!!)
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It is the easiest song to complete. (And yes, I might have played that one or 50 times!)
