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Post by rihannsu on May 16, 2015 14:53:54 GMT -5
Ok, Shosh just answered a bunch of questions and the album will be released in the UK on June 15th as planned. So it looks like what they are doing is album for sale and radio happening about the same time then GT released as a single after radio has started. From that article on the UK charts the individual tracks won't chart unless specifically released as singles or nominated as a grat track so they can let radio build then release as a single when airplay is there. UK is definitely an entirely different beast to US and the rest of the world actually. This will also give time for the song to build in the US and Europe which will encourage UK airplay when the time comes.
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Post by 4EverAdam on May 16, 2015 14:57:29 GMT -5
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Post by Deleted on May 16, 2015 14:59:53 GMT -5
No UK radio until the sales date? Isn't that what seals the fate of most singles here ? What do the other UK people here think ?  Just my guess. >> US artists get very different treatment in the UK vs. artists from other countries. >> My GUESS is that if they know that GT will not get on UK radio right now, or I do not think it would. Adam is relatively unknown there, has never had a UK hit, and GT is not a current hit YET in the US. WBR seem to have some very specific plan for the UK that is related to Adam going the the UK in June. I think that might be a TV performance or something else we do not know about yet. They also probably do not want to push a song by a US artist to UK radio until it is a hit in the US. And while GT is doing really well, it is not a hit in the US yet. The US artist's song on the BBC1 or BBC2 playlists are almost all US hits or at least from major US artists with hits. >> I found a couple exceptions on the BBC 2 C playlist -- like "I Want Crazy" Hunter Hayes (released US April 22, 2013 was a US/Canadian country hit) and "Ooh Baby Baby" Lenny Kravitz which is not a US single. But being on BBC2 C is not worth much. In any case, so far WBR and Adam's team have been doing a great job. And they are clearly not ignoring the UK but have a separate plan for it. I think it will prove to be a very challenging market for Adam but a bit easier post QAL. >>> WILD POSSIBILITY: They will push single #2 in the UK. The Adam-Tove Lo duet. If that song is a single, that is what I would think about doing. Who knows but my best guess is that UK radio didn't come on board as expected/hoped/planned around the end of that rather impressive UK press campaign (despite the QAL factor). I think I've said before, miles of miles of ink followed by a long period of absolutely nothing is unlikely to be deliberate. You're quite right, the almost inevitable fate of a single going for sales in the UK without preceding radio play is a short, sharp showing when the fans buy then a horrible crash - at that point radio sees the song as a flop, feels vindicated and steps over it. These problems are all well known/foreseeable though, so presumably the team, at least initially, believed that it had them covered. Anyway, we seem to have moved on to plan B - whatever that might be. Your 'wild possibility' of a different lead single in the UK doesn't actually seem that wild to me , especially if GT takes some time to make an impact in the US. |
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Post by pi on May 16, 2015 15:00:56 GMT -5
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Post by 4EverAdam on May 16, 2015 15:02:51 GMT -5
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Post by Deleted on May 16, 2015 15:15:55 GMT -5
Could be simply time pressures as you say, could be that UK radio just didn't play ball. Certainly, I was expecting to see something happening in terms of promo/airplay shortly after that UK press blitz a few weeks ago - that hasn't been leveraged at all and is beginning to look, to some extent, like a waste of time. I just don't know. The UK press appears to be designed to both leverage the Q+AL awareness while repositioning Adam as a current artist. The major labels cannot use the same promotional strategies used in the US, Canada, NZ and AU in the UK -- at least not with the BBC. Looks like Capital Network radio stations are ready to play GT -- there are at least some signs of this. But CN does not have enough penetration in the UK -- in total CN stations have an audience of 7.1 million listeners -- but only has a sizable audience in metro London; target is 14-34s, but it skews older than the target. >> I think they need/want BBC in the UK. >> There is not a BBC station that really fits Adam very well. There is not a format like the US HAC on the BBC -- I guess BBC2 comes the closest. This means a lot of US adult pop hits never crossover to the UK. Similarly there is a gap for dance and electronic music and a lot of European hits never crossover to the UK. The BBC1 programmers need to be convinced that the songs they add will appeal to listeners in the mandated target range of 15 to 29-year-olds. I think the UK is the only country that mandates these age targets for national radio. Plus they have all the local content overlays. I remain doubtful that BBC1 will add an Adam Lambert song to their playlist unless it is a US Hit. They exception might be the Adam-Tove Lo duet if that is a single. BBC2 has the most listeners but they are older -- 84% over 35 years old. The programming is sort of like a mix of US oldies and AC radio. But not like anything in the countries with mostly commercial radio. BBC3 classical/jazz BBC4/5 are news/talk/drama Adam does fit better on some of the digital only/streaming media radio stations -- BBC1Xtra or BBC6. Perhaps BBC1Xtra might be a place they can go. >> UK radio is really, really tough. I'm a long term follower/listener of Capital and have been watching them as closely as I can, I've also casually requested GT a couple of times and watched other listeners (responsibly) request it - there seems to be no goodwill there at all unfortunately. Apart from that early GT review article they Tweeted out (hit fodder?), I haven't seen any evidence to suggest that they're interested. It may exist, but I haven't seen it. Anyway, it's moot for now given that Shosh says no radio until mid-June. |
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Post by 4EverAdam on May 16, 2015 15:25:00 GMT -5
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Post by nica575 on May 16, 2015 15:27:34 GMT -5
Just my guess. >> US artists get very different treatment in the UK vs. artists from other countries. >> My GUESS is that if they know that GT will not get on UK radio right now, or I do not think it would. Adam is relatively unknown there, has never had a UK hit, and GT is not a current hit YET in the US. WBR seem to have some very specific plan for the UK that is related to Adam going the the UK in June. I think that might be a TV performance or something else we do not know about yet. They also probably do not want to push a song by a US artist to UK radio until it is a hit in the US. And while GT is doing really well, it is not a hit in the US yet. The US artist's song on the BBC1 or BBC2 playlists are almost all US hits or at least from major US artists with hits. >> I found a couple exceptions on the BBC 2 C playlist -- like "I Want Crazy" Hunter Hayes (released US April 22, 2013 was a US/Canadian country hit) and "Ooh Baby Baby" Lenny Kravitz which is not a US single. But being on BBC2 C is not worth much. In any case, so far WBR and Adam's team have been doing a great job. And they are clearly not ignoring the UK but have a separate plan for it. I think it will prove to be a very challenging market for Adam but a bit easier post QAL. >>> WILD POSSIBILITY: They will push single #2 in the UK. The Adam-Tove Lo duet. If that song is a single, that is what I would think about doing. Who knows but my best guess is that UK radio didn't come on board as expected/hoped/planned around the end of that rather impressive UK press campaign (despite the QAL factor). I think I've said before, miles of miles of ink followed by a long period of absolutely nothing is unlikely to be deliberate. You're quite right, the almost inevitable fate of a single going for sales in the UK without preceding radio play is a short, sharp showing when the fans buy then a horrible crash - at that point radio sees the song as a flop, feels vindicated and steps over it. These problems are all well known/foreseeable though, so presumably the team, at least initially, believed that it had them covered. Anyway, we seem to have moved on to plan B - whatever that might be. Your 'wild possibility' of a different lead single in the UK doesn't actually seem that wild to me , especially if GT takes some time to make an impact in the US. I guess I missed the tweets from Shosh re any changes in UK roll out schedule. What are the changes? Why are we talking "plan B"? Why the assumption of "UK radio not on board"? |
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Post by Deleted on May 16, 2015 15:27:58 GMT -5
Ok, Shosh just answered a bunch of questions and the album will be released in the UK on June 15th as planned. So it looks like what they are doing is album for sale and radio happening about the same time then GT released as a single after radio has started. From that article on the UK charts the individual tracks won't chart unless specifically released as singles or nominated as a grat track so they can let radio build then release as a single when airplay is there. UK is definitely an entirely different beast to US and the rest of the world actually. This will also give time for the song to build in the US and Europe which will encourage UK airplay when the time comes. Interesting, thanks  |
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Post by 4EverAdam on May 16, 2015 15:29:22 GMT -5
Anne K @amelinha2011 5m5 minutes ago Mention of #Underground in the Slovak press <3 www.netky.sk/clanok/americky-spevak-adam-lambert-zverejnil-skladbu-underground … Bing Translation: LOS ANGELES - US singer Adam Lambert released the song Underground. News to be found in the album The Original High, which 33-year-old artist is planning to release June 12 The recording will offer altogether eleven songs. Among them will be the song Lucy, who collaborated on the band Queen guitarist Brian May. The production of the album participated Max Martin and Shellback. Musician of the expected third studio studio album already released the first single, Ghost Town, to which also offered a video clip. Adam Mitchel Lambert is a finalist of the eighth season of American Idol and the debut studio album For Your Entertainment released in 2009. The recording is ranked third of the US Billboard 200. With the second album Trespassing (2012) This ranking also conquered. It has single No Boundaries, Time For Miracles, For Your Entertainment, If I Had You, Better Than I Know Myself and most successful yet Whataya Want From Me, thanks to which it was nominated for a Grammy Award. Guests also mentioned the British band Queen. |
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