10.16.11 Adam News & Info

To my knowledge there was ONE person worried about it on Twitter and many who took the opposing view. I think it was just worrying.

IMO, the management switch was part of Adam "taking the reins," as Evan Bogart, Corson and even Ed have said. IMO as a media professional, DMG has been very quiet on the surface because they are working a lot behind the scenes. They got Katy TONS of print coverage – in-depth interviews and multiple national covers.

This take a lot of time though because lead time for most national magazine is about six months (some magazines can switch things around to cover timely stories, however, so it's not always set in stone). Actually, the "hiccup" in timing that more than a few people have said was the result of the management change says to me, they ARE working on a large campaign, but it is all

Remember, we wouldn't have known about Out photoshoot (for which the story still hasn't transpired) if not for one random tweet. We wouldn't even know about the album photoshoot, if Adam hadn't told us himself. He has everyone around him REAL good at keeping secrets.

While the label does the radio push, management is responsible for getting him booked on TV, magazines, web, guest appearances, etc. They may even do a lot of the radio as well (if they're more in-depth than a standard radio interview).

I have no doubt that Adam, RCA and DMG understand the necessity of promo and that it is (yet another) area where Adam excels. God knows Adam worked his ass to the bone from 6/2009 until GNT traveling the world and talking and singing until his tongue was probably ready to snap off its roller.

I think after the tweets last week, the single is likely ready musicwise, it's the promo blitz that needs to be put in place.