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Post by valilac on Jan 19, 2012 10:14:54 GMT -5
The Lambert comedy hour...
negativeneil Neil Lambert
Someone in the GOP committed election fraud. Too bad we'll never know what happened. j.mp/AdODVI
39 minutes ago
milestougeaux Miles Tougeaux
@negativeneil 630 AM?
31 minutes ago
negativeneil Neil Lambert
@milestougeaux I FEEL GREAT I HAD COFFEE AT 6:25 AND WOKE UP EARLY BECAUSE I WENT TO BED EARLY AT 10 ACTUALLY LOTS TO DO LATELY I'M HAVING T
2 minutes ago
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Post by Deleted on Jan 19, 2012 10:15:06 GMT -5
Can someone please help me? I am so confused with the Ellen show and the different timings. What time should we be able to watch it on line, because I am very busy in RL today. PLEASE TELL ME IN LA time. LA is 4:00 but it is a syndicated show and shown in the morning in many areas. I would guess that the first place you can see it will be a You Tube at MJ's Big Blog. |
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lifetraveler
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Yeah, that's right, bitch! I'm amazing @_life_traveler
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Post by lifetraveler on Jan 19, 2012 10:15:36 GMT -5
Ok, I'm convinced. BTIKM is the nice winter intro--makes sense this time of year. Vocals outstanding. Makes him accessible to all. Cuckoo is the summer fun "in your face" Adam is everywhere song that will break wide open! Yaaaaah! Yes! I agree! Especially in light of an interview some RCA guy did a few months ago that said, the best single is often NOT the first one. The first is to say, "______ is back." The follow up single is the knock their socks off single. This is what RCA did with Kelly and it worked perfectly. However, Kelly has a 10 year reputation behind her. I love BTIKM but I think a knock your sock off single would have been the way to go with Adam. Especially when it seems they have 3 more great singles waiting in the wings. I am not angsting... just thinking outloud with you guys! Yeah, I was thinking about this. I posted in yesterday's thread about this, too, but there was so much goodness I was ignored. :-[  I do think BTIKM was meant to be the "I'm back bitches!" single. It was also more similar to WWFM and hence a safer choice for PDs to play it and reintroduce Adam to radio. I also wonder whether there wasn't also some consideration of Grammy potential. BTIKM is really a vocal-driven track more than dance tracks usually are. It's important to have a single like that out there. Dunno, truth is, if RCA manages to make BTIKM into a moderate hit, and then follow with these couple amazing uptempo songs we have heard about, this will be a smash era. For now I am choosing to trust RCA that they are working behind the scenes to make this happen. But I will be PISSED if it doesn't. |
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Post by wal on Jan 19, 2012 10:16:15 GMT -5
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Post by gelly14 on Jan 19, 2012 10:19:56 GMT -5
Thank you mys*&@^#r and all the others for answering my question! :D
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Post by valilac on Jan 19, 2012 10:21:41 GMT -5
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Post by wal on Jan 19, 2012 10:21:45 GMT -5
shoshannastone shoshanna stone
You following us round today Glamberts?
1 minute ago
RobCopsey Rob Copsey
Having a listen to Adam Lambert's new album - sounding flippin' AWESOME thus far
1 hour ago
Retweeted by shoshannastone
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Post by Deleted on Jan 19, 2012 10:24:03 GMT -5
VIDEO IS UP GUYS!!!!!!  |
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koshka
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Post by koshka on Jan 19, 2012 10:25:53 GMT -5
I WANT COOKOO NOWWWWWWWW!!!!!!!!!!!!!!!!!!!!!!!!!!!!! I know!! Kind of wishing RCA had made this the first single. Sounds like it might have knocked everyone (DJs and PDs) on their ass!! YOu know I was thinking about this very subject this morning. Here is my unsolicited guess.. the necessary ramp up and PR necessary across the globe is lengthy. He needs to be in both the US and Europe virtually at the same time. He is not a big enough household name to allow a single to launch and put off either the US or Europe until he could 'get' there. He needs to be in lots of places at once. I think the current single is a slow burner and meant to be, which I think why the term 'soft launch' was floating around here a bit yesterday. Anyway thats my guess. |
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Post by Q3 on Jan 19, 2012 10:38:08 GMT -5
I have a somewhat cynical guess on why they lead with BTIKM.
From everything we know, Adam was clearly working on 3 possible singles -- Trespassing, Shady, and BTIKM. I think REC picked BTIKM because:
1. RCA decided to lead with the more Adult Pop track because people who are over 40 buy music. Dance Pop tracks get airplay and sell as tracks.
2. RCA/Adam are repositioning Adam as mainstream and this song does that. Kind of "blue-eyed" Bruno Mars.
3. They are trying to efficiently drive airplay and needed something that they could push to HAC and Mainstream Top 40 without spending a fortune. (More expense to push a dance-pop track.)
All I know is that the tweets about the other tracks are just killing me.
And even the press and radio have only heard 7 tracks -- so there are about 7 more tracks at least one is not finished!!
ETA: Soft launch usually means that you release something that appeals to a limited audience. In a music promotion, it is most often is an initial promotional wave targeted at the market that you most need to support the new project -- in this case, women 25+ who buy albums, that is the core HAC and Mainstream Top 40 market. Then you expand to a broader more difficult market once you have some traction. In Adam's case, that is the Dance Pop market dominated by the Pop Divas.
But no one associated with RCA or Adam has used the word "soft launch" and I am not sure that it really explains what they are doing.
I still believe they wanted to start with the most accessible, conservative release BTIKM that could get airplay in the US. No more complicated than that. My experience is that the label execs always pick the "safest" lead singles, not the best radio tracks.
Another example is RCA lead Kelly C's album with MKIA and then released the superior track, Stronger. Seems to be working just fine for her.
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I do think BTIKM was meant to be the "I'm back bitches!" single. It was also more similar to WWFM and hence a safer choice for PDs to play it and reintroduce Adam to radio. I also wonder whether there wasn't also some consideration of Grammy potential. BTIKM is really a vocal-driven track more than dance tracks usually are. It's important to have a single like that out there. 
