12.27.11 Back to the music....

I think the rules are changing. I don't know how, but lookin at my children, I think a lot of promo is escaping from the hands of medias like radio and going towards social media. And capability to create connection between music and individuals is the key.

And Adam is a genius to use both, social media and creating meanings. So he will be fine.

And again, I know nothing.

I am going to use Kris Allen's promo, during 2009, as an example here because the RCA guy in charge of radio/song promo now, was with JIVE at the time. Apparently, he is called "The King!"
He had Kris doing radio interviews at every major station there is. He had Kris booked on every major Jingle Ball.... the big ones, NYC, etc.
LLWD took off. I firmly believe, without that radio promo, LLWD would not have taken off like it did.
On the other hand, RCA banked so much on the AMA performance they had Adam booked in NO Jingle Balls. They had to try to plug him into some, last minute to introduce other acts. :
All the radio promo is the way one plays the game of getting a single played. Adam needs to do it all. I think he will get more print promo, with magazines, etc. and that may be the part that is "different." DMG seems to like that stuff. If Katy is any example, expect to see Adam on a cover near you soon!
Adam is huge to us, but in reality, in many markets he is not. He still has to play the game to get played. Hopefully, after this single and the 2nd one (which I think might be bigger & better) he will enter that elite group of Pop stars that gets anything they release added immediately, Bruno, Gaga, Rhianna, Katy..... but he is not there yet.

ETA: leenaseyez, sadly, it all boils down to radio play. If it gets spun a lot on Top 40 formats, it will sell. Having 1 million Twitter followers and being good at social media is not going to make BTIKM a platinum seller or the album either. So far, it just doesn't translate.

I don't want to sound all doom and gloom because I am not. I think this single is amazing and it WILL get added easier to radio than the last era. I honestly expect it to make Top 10, maybe higher. But I also don't think the Pop world thinks that Adam is a special snowflake and doesn't need to do the promo that others have done to insure success.

Oh, I remember you posting that right when it happened. That was unreal.

I was visiting my daughter a years ago in a different house. She lived at the end of a street with an empty lot and a park next to her. On the far side of the park was a steep, high hill that went up to some woods then an overflow parking lot for a suburban hospital/medical center. It was so far up that there was no way you could see it.
My sil and I were cooking in the kitchen when we thought we heard something, but weren't sure. I walked outside, didn't see anything, then heard someone groaning. A woman had gotten into her car in the parking lot, put it in drive, then had some kind of diabetes related issue. The car went through the (sparse) woods, down the hill, through the park, and down alongside our house.
Ten more feet and she would have rolled down another hill and into a creek where she may not have been found for days.
We called the mom next door who used to be a nurse, she figured out what happened, gave her some orange juice. Scary